Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday. Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of… Continue reading Facebook Ads: Essential Tips for Success
Category: Digital Marketing
Should SMEs consider Influencer Marketing?
What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the… Continue reading Should SMEs consider Influencer Marketing?
3 Simple Steps To Digitizing Your Workflow
Enterprises worldwide are embracing a digital transformation. By doing so, these companies are finding methods to streamline processes and improve organizational efficiency. Firms dealing with hardcopy-based processes are unable to move as fast and suffer from a lack of security. As a result, major organizations are investing their time into workflow digitization to compete at… Continue reading 3 Simple Steps To Digitizing Your Workflow
How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business
The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their… Continue reading How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business
How Fashion Valet Grew Their Malaysian Empire With Digital Marketing
Fashion Valet is a Malaysian e-commerce startup that caters to the growing fashion trends in SouthEast Asia. Founded in 2010 by Malaysian blogger, Vivy Yusof and her husband, Fadzarudin Anuar, Fashion Valet has grown to become SouthEast Asia’s premier online destination for Asian brands selling fashion apparel, shoes, and accessories. Despite the massive success they… Continue reading How Fashion Valet Grew Their Malaysian Empire With Digital Marketing
Trends That Will Redefine Retail In 2019
Over the past decade, the retail industry has embraced significant changes in it’s nature, and is set to continue evolving over time. After the new year, consumer spending was predicted to weaken slightly, but remain strong in 2019. As retail continues to evolve, retailers will face both challenges and opportunities as they address a highly… Continue reading Trends That Will Redefine Retail In 2019
Why eCommerce is More Competitive Than Offline Retail
So now that we’ve highlighted how offline retailers can also win in the online world, what about offline retailers who are also eCommerce players? For retailers who are also eCommerce players, it’s only natural to leverage on digital marketing tools and social media platforms to promote their online catalogue. So just why is eCommerce so… Continue reading Why eCommerce is More Competitive Than Offline Retail
How NESCAFÉ in the Philippines Built Brand Affinity among Millenials
To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z (Millenials) a generation that recognises NESCAFÉ as “their parents’ cup of coffee”. Research showed that content creation is influential amongst Gen Z’s so instead of talking to the audience directly, the brand tapped into creators who best represent… Continue reading How NESCAFÉ in the Philippines Built Brand Affinity among Millenials
4 Quick Strategies To Help Singaporean Small Businesses Make An Impact
Branding is always hard to get across. How do you maintain the fine line between being a business and being relatable? If you want your business to rise above the digital noise, you’re going to require a substantial investment in branding. To get consumers to talk about your product or service, you need to make… Continue reading 4 Quick Strategies To Help Singaporean Small Businesses Make An Impact
10 Alat Pemasaran Online Gratis untuk Bisnis Kecil Anda
Sebagai pemilik bisnis kecil, mungkin anda ingin memasarkan produk dan layanan untuk mengembangkan bisnis anda di pasar dan menjadi lebih unggul diantara para pesaing. Meskipun anggaran pemasaran anda tidak terlalu besar, untungnya, ada banyak alat pemasaran gratis yang dapat anda manfaatkan. Dengan alat pemasaran online gratis ini, anda dapat secara praktis mempromosikan bisnis anda. Anda… Continue reading 10 Alat Pemasaran Online Gratis untuk Bisnis Kecil Anda