Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday. Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of… Continue reading Facebook Ads: Essential Tips for Success
Category: Retail Industry
Should SMEs consider Influencer Marketing?
What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the… Continue reading Should SMEs consider Influencer Marketing?
RAMADAN 2020: 5 Low Cost & Effective Strategies to Succeed
Ramadan has been a crucial period for marketers, business owners and SMEs to connect to Muslim Shoppers. However, some challenges will arise for SMEs alike, given the spread of COVID-19 and its impact on society. So what should SMEs do to have a memorable Ramadan 2020? While we realise that a slowdown in sales and traffic… Continue reading RAMADAN 2020: 5 Low Cost & Effective Strategies to Succeed
5 Strategies that Retailers can Adopt to Survive the COVID-19 Storm
Current Situation News of the adverse effect of the novel coronavirus (COVID-19) outbreak on Singapore retailers has been hitting the front pages of dailies and social media feeds. The retail sector has just experienced its worst year since 2013, with more challenges to come as the full impact from COVID-19 unfolds. In December 2019, retail… Continue reading 5 Strategies that Retailers can Adopt to Survive the COVID-19 Storm
3 Ways Amazon Has Changed Retail For Good
Before the days of Amazon, retail marketing was pretty simple. You reach out to as many consumers as possible and get them to come to your store. However, Amazon has disrupted and changed retail for good. Amazon has set the bar for digital commerce by curating an assortment of both product and expectation. This way,… Continue reading 3 Ways Amazon Has Changed Retail For Good
Lessons from the Dolce & Gabbana Backlash in China
Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in… Continue reading Lessons from the Dolce & Gabbana Backlash in China
How Retailers In Singapore Can Deal With Serial Returners
Serial returners are making headlines as they are being banned from Amazon, and other major US and UK stores are set to follow this policy. Compared to retailers in Asia, retailers in the US and the UK have generous returns and refunds policy for items purchased, and a growing number of these customers have taken… Continue reading How Retailers In Singapore Can Deal With Serial Returners
Why the Retail Sector in India is a Trillion Dollar Industry
The retail industry is one of the key pillars of the Indian economy that strengthens GDP growth and helps millions to gain employment. The Indian retail sector was valued at USD$672 billion in 2017, and is expected to reach USD$1.3 trillion by 2020. There are several factors that have contributed to this exponential growth. 1. Increase… Continue reading Why the Retail Sector in India is a Trillion Dollar Industry
Key Trends Every Filipino Retailer Must Know Before 2018’s Christmas Shopping Season
Christmas, the biggest shopping season of the year, and e-commerce festivals like Black Friday and Cyber Monday spur the retail binge in the Philippines. This makes it the perfect time for consumers to scout out deals or finally buy those big-budget items. Take a peek at how Filipinos will be searching and what they’ll be… Continue reading Key Trends Every Filipino Retailer Must Know Before 2018’s Christmas Shopping Season