I wanted to share a recent piece of work we did with a leading Singapore retail mall; and how we worked with both the mall operator and more than 15 F&B / Retail operators to drive footfall, uplift sales and actually track sales ROI real-time. The Challenge We recently worked with a leading Singapore shopping… Continue reading Press Release: Singapore Shopping Mall Drives Footfall, Engagement and In-Store Sales with SKALE
Month: April 2019
Is your brand still doing this? Physical banners, a thing of the past?
If you walked past a store recently, you probably noticed that many of the retailers in malls or even standalone shops put up these big beautiful banners in front of their store. Why do they do that? Often, we do that because we believe that the right target audience for your brand would be around… Continue reading Is your brand still doing this? Physical banners, a thing of the past?
Trends That Will Redefine Retail In 2019
Over the past decade, the retail industry has embraced significant changes in it’s nature, and is set to continue evolving over time. After the new year, consumer spending was predicted to weaken slightly, but remain strong in 2019. As retail continues to evolve, retailers will face both challenges and opportunities as they address a highly… Continue reading Trends That Will Redefine Retail In 2019
3 Ways Amazon Has Changed Retail For Good
Before the days of Amazon, retail marketing was pretty simple. You reach out to as many consumers as possible and get them to come to your store. However, Amazon has disrupted and changed retail for good. Amazon has set the bar for digital commerce by curating an assortment of both product and expectation. This way,… Continue reading 3 Ways Amazon Has Changed Retail For Good