Before the days of Amazon, retail marketing was pretty simple. You reach out to as many consumers as possible and get them to come to your store. However, Amazon has disrupted and changed retail for good. Amazon has set the bar for digital commerce by curating an assortment of both product and expectation. This way,… Continue reading 3 Ways Amazon Has Changed Retail For Good
Category: Industry Lessons
Blue Ocean Strategy: How To Use It For Your Restaurant Business
In 2005, Professor W. Chan Kim and Renee Marbourgne introduced a ground-breaking concept called the “Blue Ocean Strategy”. Their book, “Blue Ocean Strategy: How To Create Uncontested Market Space and Make Competition Irrelevant,” simply encourages companies to create rather than compete. The book provides the simple discrepancy that rather than struggling for survival in bloody… Continue reading Blue Ocean Strategy: How To Use It For Your Restaurant Business
What We Can Learn From Singapore’s Mass Food Poisoning Incident
Recently, a string of restaurants were hit by a mass food poisoning scandal. Singapore has to date maintained a reputation for being one of the cleanest countries in the world. And this ‘cleanliness’ extends to the F&B industry, where restaurants are expected to play their part in maintaining a high standard of hygiene. What are… Continue reading What We Can Learn From Singapore’s Mass Food Poisoning Incident
3 Things Singaporeans Can Learn from What To Eat’s Failure
A Singaporean food delivery company, ‘What To Eat‘, became unreachable after failing to pay their merchants for services provided to them. What To Eat was founded in 2013 and was one of the first food delivery services to gain popularity in Singapore, alongside Deliveroo and Foodpanda. The owner, 40 year-old Benson Lo, had seemingly disappeared… Continue reading 3 Things Singaporeans Can Learn from What To Eat’s Failure