The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their… Continue reading How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business
Category: Fashion
How Fashion Valet Grew Their Malaysian Empire With Digital Marketing
Fashion Valet is a Malaysian e-commerce startup that caters to the growing fashion trends in SouthEast Asia. Founded in 2010 by Malaysian blogger, Vivy Yusof and her husband, Fadzarudin Anuar, Fashion Valet has grown to become SouthEast Asia’s premier online destination for Asian brands selling fashion apparel, shoes, and accessories. Despite the massive success they… Continue reading How Fashion Valet Grew Their Malaysian Empire With Digital Marketing
How Filipino Designers Can Prevent Idea Theft
There’s nothing more frustrating for a fashion designer than to have his creations stolen. First of all, your fashion designs are your work of art. New clothing and accessory designs start with the right choice of color combinations and carefully drawn patterns that reveal your creativity and uniqueness as an artist. Likewise, your designs are… Continue reading How Filipino Designers Can Prevent Idea Theft
Lessons from the Dolce & Gabbana Backlash in China
Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in… Continue reading Lessons from the Dolce & Gabbana Backlash in China
Setting Up A Fashion Business in The Philippines
Learning how to start a fashion clothing venture may be ideal for small business owners who have a knack for clothing and fashion. Boutiques are a popular way of starting out small, but you may not know just how to begin. Here are some things to consider before starting a clothing boutique. Startup Costs When… Continue reading Setting Up A Fashion Business in The Philippines