In an age of rising consumer expectations, brands and advertisers have to compete to earn—and hold—consumers’ attention. Technologies like virtual reality (VR) create immersive environments and provide engaging experiences for users. VR is on the rise in India: The market is expected to grow by 76% over the next five years. Indian brands Flipkart and… Continue reading From storytelling to storyliving: India’s Flipkart and Mahindra Racing show what’s possible with VR