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Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday. Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of… Continue reading Facebook Ads: Essential Tips for Success
What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the… Continue reading Should SMEs consider Influencer Marketing?
The COVID-19 pandemic has disrupted business as usual, around the globe. Many small businesses may have to drastically change their day-to-day operations. To help those businesses adjust, we came up with a list of 9 FREE and EASY tools that SMEs and Small Businesses should begin using today and adopt for the long-term. Here’s a roundup of some… Continue reading COVID-19 Survival Kit: 9 Free tools Your Business Should Be Using For Today & Tomorrow
Ramadan has been a crucial period for marketers, business owners and SMEs to connect to Muslim Shoppers. However, some challenges will arise for SMEs alike, given the spread of COVID-19 and its impact on society. So what should SMEs do to have a memorable Ramadan 2020? While we realise that a slowdown in sales and traffic… Continue reading RAMADAN 2020: 5 Low Cost & Effective Strategies to Succeed
Current Situation News of the adverse effect of the novel coronavirus (COVID-19) outbreak on Singapore retailers has been hitting the front pages of dailies and social media feeds. The retail sector has just experienced its worst year since 2013, with more challenges to come as the full impact from COVID-19 unfolds. In December 2019, retail… Continue reading 5 Strategies that Retailers can Adopt to Survive the COVID-19 Storm
While eCommerce has received much limelight of recent years and is projected to reach US$3.5 trillion this year, offline retail remains 8x larger and digital transformation has been quietly at play over the past 5 years. The Scaling Offline Retail: Beyond 2020 conference was held on November 29, 2019 at The Westin Singapore. This by-invitation industry event… Continue reading Scaling Offline Retail Beyond 2020: Here’s What We Learned About Offline Retail Transformation
Luxury jewellery brands have started embracing the opportunities of the connected and mobile world. In particular, the shift in how fine jewelry is being sold illustrates how even unlikely industries can take advantage of building an e-commerce website, whether to extend either their reach or enhance the omni-channel customer journey . If you just launched… Continue reading When Design Meets Digital – How Jewellery Brands Builds A Strong Online Presence?
So, you are a brick-and-mortar retailer wanting to grow your business but every strategy and idea you encounter, requires you to have marketing dollars that you simply do NOT have. Well, this article is designed to help that group of retailers. So firstly, we will establish that it would not be fair to compare this… Continue reading 5 “low hanging fruit” strategies for retailers with no marketing budget
Customer service is arguably the most important thing for your business to get right. Customers might not tell you that they’ve had a bad experience with your business — but they will tell their friends, family, co-workers and other acquaintances. If you aren’t taking care of your customers, and your business becomes known for poor customer… Continue reading Poor Customer Service is killing your business!!