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Christmas is quickly approaching, and shoppers are eager to start their holiday shopping. Countless brands are already gearing up for peak season, and everyone will be competing through their holiday marketing campaigns.  Some brands have also begun to prepare for the anticipated hype of the 2022 FIFA World Cup in Qatar – the first World… Continue reading Top 6 Holiday Marketing Campaigns That Drive 10x In-store Sales

Typically a non-issue, inflation is now a pressing concern for top management. According to a Kantar survey, less than 40% of CEOs said their companies are “well prepared” for an inflationary marketplace. Aside from the risk of consumers switching to cheaper alternatives, increases in input costs and margin compression is yet another challenge facing companies.  … Continue reading How Data will Unlock Price Resilience and Revenue amidst Hyperinflation

What happens when third-party cookie-reliant businesses and marketers suddenly face a cookieless world? Let’s dive in deeper and learn how we can survive this digital hurdle by collecting first party data.  The Problem Google is ending third-party cookies in Chrome by the end of 2023. This means that you cannot rely on Google anymore to… Continue reading The FMCG Marketer’s Guide to First-Party Data Collection

Did you know? The Metaverse is NOT newly discovered nor owned by anyone, not even Meta, the formerly known Facebook.  Neal Stephenson first used the word “Metaverse” to depict a virtual world that revolutionizes digital interaction in his 1992 Science fiction novel – Snow Crash.   Remember the movie “Ready Player One”? Perfect representation! So,… Continue reading The MetaTrend: Engaging Mall Experiences You Can Launch in the Metaverse

Do you remember the pandemic lockdowns?    How badly was your mall affected?     In Southeast Asia, many malls closed, along with retail outlets.    Despite that, many malls have bounced back and are looking to reinvent themselves. Here’s how shopping malls can take advantage of the mall trends that are happening today.  Here are 6 mall… Continue reading 6 Trends and Technologies to turn your casual mall-goers into loyal customers

Launching another 50-foot, picture-perfect Christmas tree? Yes, parents and children would love that, and you’ll probably go viral.     But wouldn’t it better if you could translate that buzz into shopper data, tenant sales, and repeat visits?  Make that happen through gamification.   Gamification marketing incorporates game mechanics into a marketing campaign to increase shopper… Continue reading 5 Mall Gamification Marketing Ideas for Winning the Holiday Season

For years, FMCG brands have been trying to crack the customer data riddle to develop a deep understanding of their customers.  In the FMCG industry, products are sold through third-party retailers and these retailers do not share the customer data with the brand. This means FMCG brands have faceless offline customers.    Brands that take… Continue reading The Gamechanger for all FMCG Brands: 5 Steps for Collecting Offline Customer Data