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Facebook Ads: Essential Tips for Success

Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday.  Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of… Continue reading Facebook Ads: Essential Tips for Success

Should SMEs consider Influencer Marketing?

What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the… Continue reading Should SMEs consider Influencer Marketing?

RAMADAN 2021: 5 Low Cost & Effective Strategies to Succeed

With Ramadan approaching in slightly over a month, SMEs are slowly gearing up for the season. However, the reise of COVID-19 will present some challenges for all, especially given the shifts in consumer behaviour amongst others. advertisers are scaling down digital ads across Facebook, Google, Instagram and others which reduces competition to reach consumers –… Continue reading RAMADAN 2021: 5 Low Cost & Effective Strategies to Succeed

Managing Restaurant Reviews Positively

Business Insider tells its readers, “As the digital era continues to grow and expand, review sites will, more and more, become the gatekeepers to customer acquisition. The best way to maintain a positive reputation is to ensure flawless customer service and experience.” Did you know: 60% of restaurants don’t make it past the first year.… Continue reading Managing Restaurant Reviews Positively