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Mall gamification ideas

5 Mall Gamification Marketing Ideas for Winning the Holiday Season

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Launching another 50-foot, picture-perfect Christmas tree? Yes, parents and children would love that, and you’ll probably go viral.  


But wouldn’t it better if you could translate that buzz into shopper data, tenant sales, and repeat visits? 

Make that happen through gamification.


Gamification marketing incorporates game mechanics into a marketing campaign to increase shopper engagement.  


According to a report by Digital Marketing World Forum, “60% of consumers said they would be more likely to buy from a brand if they enjoyed playing a game with it.” 

SKALE gamification marketing solutions

SKALE provides a diverse range of gamified shopping mall experiences that engages shoppers in-mall, collect data, and increase foot traffic and sales.


Here are five engaging gamification marketing strategies that we can help you implement during the Christmas season!

1. Augmented reality: Make your mall a holiday attraction

mall trends: augmented reality with rewards

Augmented Reality (AR) delivers immersive and engaging experiences that combine real-world and virtual elements.


Think IG filters or Pokémon Go.


To increase footfall, consider creating an AR experience that requires people to be inside the mall.


For example, they can launch a 3D Santa by scanning QR codes or mall posters.

2. Digital stamp cards: Make Christmas a season of winning for your shoppers

digital stamp card for malls

It’s 2022, and people still enthusiastically collect Starbucks stickers to get their most coveted planner.

Imagine digitizing that campaign to include all your tenants or using various shopper actions to give ‘digital stamps’.

You can reward loyal customers for actions like receipt uploads, photo snaps, promo redemptions, purchases, and more.

3. Mini games: Engage your shoppers online and offline

Fast-paced and addictive mini-games keep your mall top-of-mind and give your shoppers a dopamine rush!  


With SKALE, you can set up a rewards system that incentivizes active players and directs them back to your shopping mall.  


Listed below are three games from the SKALE platform. 

gamification marketing ideas

Spot the difference – Keep shopper attention with tricky photos that put their observation skills to the test. In this game, users will identify subtle differences in two matching photos within a time limit.  


Claw machine: Make shopping feel like an arcade game!  

Fill the game with high-value prizes, set a daily limit and unlock more attempts using in-mall transactions. 


Match the tiles: Remember Candy crush? Launch your own irresistible version and keep customers engaged for hours! Reward top players and use receipt uploads to extend play time.  

4. Virtual Mall: Bring the Christmas season to your shoppers’ homes

Metaverse is redefining retail, and through SKALE, you’ll be able to create your own virtual mall and bring Christmas directly to your shoppers’ homes.  


In this virtual space, users can create avatars, tour the mall, collect tokens as they navigate, zoom in and shop for products, and play games with others on the mall’s festive displays and areas. 

5. In-mall treasure hunt: Encourage shoppers to visit tenant stores

Mall treasure hunt

Items to hunt can range from QR codes and Christmas posters to ornaments and mascots.  


You can leave clues around the mall to guide shoppers or remind them that there are exciting prizes lying around.  

Aside from SKALE’s gamification features, you can automate image or receipt scanning and entry validation for a more seamless user experience.


It’s time for your shopping mall to stand out from other shopping malls.  

Let SKALE help you increase footfall and mall sales through gamification marketing.  


Reach out to us at and talk to our experts. 

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