AFP Case Study
HOW ANCHOR FOOD PROFESSIONALS DROVE A SALES SURGE ACROSS F&B OUTLETS NATIONWIDE CHALLENGE In a world where consumers are constantly
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Colgate Case Study
COLGATE BOOSTS PREMIUM SALES, BASKET SIZES & SHOPPER INSIGHTS WITH A GAMIFIED SURVEY CHALLENGE Unable to Proactively Engage Prospective Shoppers Without a customer database, Colgate
AFP Case Study
HOW ANCHOR FOOD PROFESSIONALS DROVE A SALES SURGE ACROSS F&B OUTLETS NATIONWIDE CHALLENGE In a world where consumers are constantly bombarded with promotions, discounts, and
December 29, 2025
SingPost Case Study
REDEFINING THE MALL EXPERIENCE: SINGAPORE’S FIRST IMMERSIVE AR WONDERLAND AT SINGPOST CENTRE CHALLENGE In Singapore’s highly competitive retail landscape, shoppers are inundated with choices especially
December 3, 2025
How to Boost FMCG Campaign Sign-Ups: 6 Proven Strategies for Effective Shopper Activation
Increasing sign-ups for FMCG campaigns requires a strategic approach. Our campaign observations show that focusing on a multi-channel strategy that reduces consumer friction is key.
August 19, 2025
FMCG Chatbot Marketing: 5 Proven Tactics That Drive Loyalty All Year
Chatbots aren’t just for answering questions, they’re powerful sales tools. Here at SKALE, we help FMCG brands use chatbots to do more: drive product discovery,
May 23, 2025
5 Easy-to-Launch Spend & Win Campaigns for FMCG Brands
Are you wondering what types of Spend & Win Campaigns you can launch this year to meet your sales targets? SKALE here to the rescue! Here are easy-to-implement campaigns
May 9, 2025
How to Capture In-Store Shopper Data to Boost Double Day Sales
FMCG Marketers: Are you ready to seize the Double Day sales opportunities of 2025? (5.5, 6.6, 7.7, 8.8) With 40% of monthly sales happening during
April 4, 2025