Digital Scratch Cards A perennial shopper’s favorite is the scratch card, except this time in digital form. The digital scratch card is a fun way

Gamification is a massive trend. It’s affecting many industries and one of the biggest industries that is adopting gamification is retail.   Here are six companies

The Old Way of Building Customer Personas is Inefficient and Outdated Let’s have a look at some of the common ways FMCG brands create shopper

Full Funnel Shopper Persona Insights The key to gathering customer insights so that you can use them to have better marketing strategies and brand positioning

There are many companies that have successfully used chatbot marketing to drive sales and customer loyalty. Here are seven of the best-case examples. Sephora One

Purchase data for FMCG businesses can provide valuable insights into consumer buying habits and preferences. FMCG brands can use purchase data to improve product development,