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Your FMCG promotions and campaigns are not that profitable.    McKinsey research reveals that FMCG companies invest around 20% of their revenue on trade promotions and 59% of them lose money on them.     FMCG brands lack direct access to their customers. Unlike retailers who know who your customers are and what they buy, most… Continue reading Dismantling the Illusion: Investigating Why 59% of FMCG Promotions and Contests Do Not Work

Data is King In today’s business setting, data holds the crown, and the key to success lies in how swiftly and accurately businesses utilize it to make decisions.  Now, picture the cutthroat world of the FMCG Industry, where brands emerge and vanish overnight. Have you ever wondered what sets winners apart?  It’s their ability to… Continue reading How Leading FMCG Brands Can Collect 10,000 Offline Customer Data in 30 Days

As a mall marketer, you’re always under pressure to captivate, convert and delight your shoppers. It’s a tall order given that shoppers become more sophisticated and deliberate with their attention and spending power.  The good news is that there are evergreen mall campaign ideas that you can use at any time of the year, not… Continue reading Captivate, Convert, and Delight Your Shoppers: 5 Evergreen Shopping Mall Experiential Campaign Ideas

Let’s face it.    Converting mall visitors into paying shoppers is not enough.    It is essential to turn them from being shoppers into big spenders to increase your revenue, boost customer lifetime value, and foster loyalty!     Here are SKALE’s 8 proven and tested campaign ideas you can launch to ignite shopper excitement,… Continue reading 8 Innovative Technologies That Can Turn Your Shoppers Into Big Spenders!

Shoppers are ready to open their wallets, but with stiff  competition and alternatives around, you need to give  them that final nudge to bring them to your side. Here’s the proven 6-Step formula to make that happen. The first step to an effective FMCG Spend Win Campaign is  to create a plan. Step 1: Create… Continue reading Multiply ROI by 5: The Proven 6-Step Formula for Effective FMCG Spend &Win Campaigns

Digital Scratch Cards A perennial shopper’s favorite is the scratch card, except this time in digital form. The digital scratch card is a fun way to engage your shoppers, simply because it gives them the thrill of surprise.  Imagine waking up, scratching the card and getting an exclusive 25% discount to use with a tenant… Continue reading 3 Classic and Evergreen Gamification Technologies that should be in your Mall Marketing Strategies

Gamification is a massive trend. It’s affecting many industries and one of the biggest industries that is adopting gamification is retail.   Here are six companies using gamification to drive excitement for their customers and ultimately drive sales.   Subway For this, customers of Subway got a code for a battleship style game called Sink a Sub… Continue reading Join the Game: How Six Companies Used Sales Gamification to Create Excitement and Drive Sales

The Old Way of Building Customer Personas is Inefficient and Outdated Let’s have a look at some of the common ways FMCG brands create shopper personas and let’s analyze why it’s time to move on from them. 1. Market research The first is expensive market research.  The information looks well-researched, and everything is organized.   Yes,… Continue reading The Future of FMCG Marketing: Using Customer Personas to Stay Ahead of the Game

Full Funnel Shopper Persona Insights The key to gathering customer insights so that you can use them to have better marketing strategies and brand positioning is by creating better shopper personas.   Having precise shopper personas means you can identify, define and segment your target market.   As an FMCG brand, you likely have a huge market,… Continue reading How to Use Customer Journey Insights to Boost Your FMCG Sales

There are many companies that have successfully used chatbot marketing to drive sales and customer loyalty. Here are seven of the best-case examples. Sephora One of the first in the retail sector to use chatbots, Sephora was able to continuously improve their chatbot to make it easier for their customers to interact with it both… Continue reading From Lead Generation to Sales: 7 Global Brands Winning with Chatbot Marketing