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Digital Scratch Cards A perennial shopper’s favorite is the scratch card, except this time in digital form. The digital scratch card is a fun way to engage your shoppers, simply because it gives them the thrill of surprise.  Imagine waking up, scratching the card and getting an exclusive 25% discount to use with a tenant… Continue reading 3 Classic and Evergreen Gamification Technologies that should be in your Mall Marketing Strategies

Gamification is a massive trend. It’s affecting many industries and one of the biggest industries that is adopting gamification is retail.   Here are six companies using gamification to drive excitement for their customers and ultimately drive sales.   Subway For this, customers of Subway got a code for a battleship style game called Sink a Sub… Continue reading Join the Game: How Six Companies Used Sales Gamification to Create Excitement and Drive Sales

The Old Way of Building Customer Personas is Inefficient and Outdated Let’s have a look at some of the common ways FMCG brands create shopper personas and let’s analyze why it’s time to move on from them. 1. Market research The first is expensive market research.  The information looks well-researched, and everything is organized.   Yes,… Continue reading The Future of FMCG Marketing: Using Customer Personas to Stay Ahead of the Game

Full Funnel Shopper Persona Insights The key to gathering customer insights so that you can use them to have better marketing strategies and brand positioning is by creating better shopper personas.   Having precise shopper personas means you can identify, define and segment your target market.   As an FMCG brand, you likely have a huge market,… Continue reading How to Use Customer Journey Insights to Boost Your FMCG Sales

There are many companies that have successfully used chatbot marketing to drive sales and customer loyalty. Here are seven of the best-case examples. Sephora One of the first in the retail sector to use chatbots, Sephora was able to continuously improve their chatbot to make it easier for their customers to interact with it both… Continue reading From Lead Generation to Sales: 7 Global Brands Winning with Chatbot Marketing

Purchase data for FMCG businesses can provide valuable insights into consumer buying habits and preferences. FMCG brands can use purchase data to improve product development, marketing strategies, and supply chain management. By analyzing purchase data, businesses can identify which products are most popular, which demographics are most likely to purchase certain products, and which sales… Continue reading How Purchase Data Can Boost FMCG Business ROI

Chatbots have evolved and have become more powerful. They are no longer just tools businesses employ to provide customer service. In this guide, we analyze four powerful ways chatbots can be leveraged by your brand to achieve specific goals. This includes a low-cost way to collect customer data, increase sales, boost shopper engagement, and ensure… Continue reading From Purchase Data to Personalization: 4 FMCG Chatbot Strategies You Didn’t Know About

What’s in Store for your mall in 2023?     2023 is shaping up to be a difficult year with many economists predicting a global recession. People will be tightening their wallets. They will be going back to basics. This means your shopping mall must continue investing in marketing to stay top of mind. Your shoppers… Continue reading 6 Shopping Mall Strategies To Increase Downloads and User Retention

Ecommerce is expected to continue its upward growth trajectory. eMarketer projects that online commerce in 2025 will represent 20% of total retail sales in the US, 40% in the UK, and more than 50% in China. This represents a continued opportunity for FMCG and CPG brands to scale up their e-commerce efforts.      Aside… Continue reading FMCG Guide: 11 Ways to collect online and offline customer insights

Your shopping mall app can be a powerful tool in collecting customer data.   Knowing your customers well is a source of competitive advantage.   Imagine being able to run target promotions that matter to them.   Imagine being able to directly connect with them and getting feedback on how to improve your products and services.… Continue reading 4 Ways to Collect Customer Data Using Your Shopping Mall App