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Chatbots aren’t just for answering questions, they’re powerful sales tools.  Here at SKALE, we help FMCG brands use chatbots to do more: drive product discovery, boost conversion, and turn one-time buyers into repeat buyers.   Here are 5 ways chatbots can keep shoppers engaged all year.  1. Enrich customer profiles Imagine sending shoppers a quick message… Continue reading FMCG Chatbot Marketing: 5 Proven Tactics That Drive Loyalty All Year 

Are you wondering what types of Spend & Win Campaigns you can launch this year to meet your sales targets?  SKALE here to the rescue!   Here are easy-to-implement campaigns that will keep your shoppers engaged and coming back for more:   1. Gift with Purchase Campaigns Reward your shoppers with an enticing gift after they’ve bought specific SKUs through… Continue reading 5 Easy-to-Launch Spend & Win Campaigns for FMCG Brands

FMCG Marketers:   Are you ready to seize the Double Day sales opportunities of 2025? (5.5, 6.6, 7.7, 8.8)  With 40% of monthly sales happening during these promotions, not capturing offline shopper data to drive them to your Double Day promotions could lead to stagnant sales.   Instead, imagine your FMCG brand continuously collecting valuable first-party data… Continue reading How to Capture In-Store Shopper Data to Boost Double Day Sales

Most purchases still happen in-store. But how do you incentivize offline shoppers without complex POS systems?  Enter receipts.  Often tossed out, but it can be a marketer’s holy grail.  It contains rich information that lets you enhance shopper profiles, customize promotions, measure campaign ROI, and personalize offers.  Here are 3 easy to launch receipt-based campaign… Continue reading 3 Winning Spend & Win Ideas Powered by Receipts

So, you’ve just launched a free sample campaign for your brand’s latest product.   Samples are flying off the shelves, and shoppers seem interested.   But here’s the problem—once the samples are gone, you have no idea what happens next.  You’re left wondering whether they’ve tried it, loved it or considered buying it.   Without these answers, your… Continue reading How to Turn Free Sample Campaigns into Insight-Generating Machines 

How do you foster customer loyalty in a world of endless choices?   Boosting sales and lifetime value have always been difficult, particularly when customers vanish after a promotion or campaign.  The secret lies in data-driven personalization.  It’s crucial to capture not only your shoppers’ first-party data, but also their purchasing habits, such as preferred brands,… Continue reading 5 Data-Driven FMCG Tactics to Fuel Repeat Sales in 2025 

Winning over shoppers in today’s competitive landscape is tough, especially with loyalty hanging by a thread. But it’s also the perfect moment to inspire that switch to your brand.  Price plays a pivotal role in influencing brand decisions. That’s why a well-targeted free sample campaign coupled with rewards can make shoppers make the switch to… Continue reading Win the Switch: Outshine Competitors and Steal Shoppers 

In today’s FMCG market, every receipt tells a story—and it’s time to turn those stories into sales and profit.   While traditional methods like surveys and focus groups leave you guessing, receipt data gives you a better picture: what’s in the basket, how often it’s bought, and even cross-category trends.   Receipt data is not just data—it’s… Continue reading Cash In on Receipts: Turn Shopper Data into Dollars 

How can your brand cut through the noise in packed aisles? Competitive discounts and flashy packaging can grab attention—but they’re not enough to win hearts or loyalty anymore. Today’s shoppers want more. They crave unique, personalized experiences that make them feel valued, like VIPs with every purchase. The quickest way to deliver that? QR codes.… Continue reading QR Codes That Convert: Driving ROI for FMCG Brands​