For years, FMCG brands have been trying to crack the customer data riddle to develop a deep understanding of their customers and enable the ability to go direct-to-consumers. The traditional FMCG model places brands at a disadvantage when it comes to knowing who their customers are and what they want, as products are sold… Continue reading The Gamechanger for all FMCG Brands: 5 Steps for Collecting Offline Customer Data