Category: Uncategorized

How can your brand cut through the noise in packed aisles? Competitive discounts and flashy packaging can grab attention—but they’re not enough to win hearts or loyalty anymore. Today’s shoppers want more. They crave unique, personalized experiences that make them feel valued, like VIPs with every purchase. The quickest way to deliver that? QR codes.… Continue reading QR Codes That Convert: Driving ROI for FMCG Brands​

How many new brands have made it into your cart recently?  I tried five last month—and that’s just me!  The reality is clear: today’s consumers are spoiled for choice.  Competitors and retail house brands are pulling out all the stops, leaving brand loyalty hanging by a thread.  So, how do you fight back and win… Continue reading Loyalty Wins: How FMCG Brands Can Stay Top of Mind

FMCG marketers, how do you get your customers to buy more, especially in-store?  As inflation persists, shoppers are cutting back—choosing basic options, switching to cheaper alternatives, and skipping non-essential items.  Spend & Win campaigns have become a go-to strategy for FMCG brands to boost basket sizes, but the challenge is ensuring their effectiveness.   How can… Continue reading A 4-Step Blueprint to Grow Shopper Basket Size Through Your Spend & Win Promotions 

Do you have a clear picture of your customers?  Many FMCG brands rely on traditional retail data to assess their performance against competitors, but without access to customer information, they miss the chance to re-engage and explore the deeper motivations behind shopper decisions.  This overdependence on retail data providers creates worrisome data gaps in your… Continue reading Customer Insights You’ve Been Missing Out On: Why Retail Data Isn’t Enough for FMCG Marketers

In today’s saturated FMCG market, getting new customers is a constant battle.   To achieve significant revenue growth, businesses should shift their focus from solely getting new customers to also enhancing Average Transaction Value (ATV).   By prioritizing strategies that encourage customers to spend more per transaction, your brand can unlock new revenue streams and increase profitability… Continue reading Get More from Every Sale: Increase Average Transaction Value with These Four Simple Tactics 

In today’s saturated FMCG landscape, grabbing and holding consumer attention feels like an uphill battle.   With countless brands vying for visibility on crowded supermarket shelves, how can yours rise above the noise and truly shine?   Research shows that consumers are bombarded with an average of 4,000 to 10,000 advertisements each day, making it more challenging… Continue reading Stop, Scan, & Engage! 3 Easy Ways to Use QR Codes for Interactive Customer Experiences 

Imagine this: a shopper walks into one of your retail partners, scans the QR code on the shelf, eagerly signs up for your latest promotion, makes a purchase—and leaves satisfied.   But that’s the last you hear from them.   No follow-up visit, no further engagement. They’re gone.  Or consider this scenario: a customer joins your loyalty… Continue reading 3 Winning Tactics to Tackle Customer Churn Before It Hits

Navigating today’s retail environment, mall marketers face the constant challenge of drawing shoppers in and keeping them engaged.   With the rise of online shopping and evolving consumer expectations, the question we solve here in SKALE is:  How can malls create an experience that not only attracts foot traffic but also encourages visitors to explore and… Continue reading 5 Easy-To-Launch Digital Stamp Card Christmas Campaigns to Boost Mall Sales 

The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of the “Zero Consumer” who prioritizes price and convenience over brand allegiance.   In this environment, repeat sales are the new standard of success. (Image by Steve Buissinne from Pixabay)  Here’s the truth: loyal customers are more… Continue reading The Winning Formula for Repeat Sales in FMCG: The Science of Data-Driven Gamification   

ChatGPT system was fed and trained based on 300 billion words.   This data deluge is what fuels Generative AI’s brilliance.   The big truth is that Gen AI is only as good as the data that powers it.   Data, the lifeblood of AI, holds the key to unlocking explosive growth and value creation. By ingesting sufficient… Continue reading Data Blindspot: Why FMCG Brands Need to Capture Data to Ride the AI Revolution