The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of the “Zero Consumer” who prioritizes price and convenience over brand allegiance. In this environment, repeat sales are the new standard of success. (Image by Steve Buissinne from Pixabay) Here’s the truth: loyal customers are more… Continue reading The Winning Formula for Repeat Sales in FMCG: The Science of Data-Driven Gamification