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What’s in Store for your mall in 2023?     2023 is shaping up to be a difficult year with many economists predicting a global recession. People will be tightening their wallets. They will be going back to basics. This means your shopping mall must continue investing in marketing to stay top of mind. Your shoppers… Continue reading 6 Shopping Mall Strategies To Increase Downloads and User Retention

Ecommerce is expected to continue its upward growth trajectory. eMarketer projects that online commerce in 2025 will represent 20% of total retail sales in the US, 40% in the UK, and more than 50% in China. This represents a continued opportunity for FMCG and CPG brands to scale up their e-commerce efforts.      Aside… Continue reading FMCG Guide: 11 Ways to collect online and offline customer insights

Your shopping mall app can be a powerful tool in collecting customer data.   Knowing your customers well is a source of competitive advantage.   Imagine being able to run target promotions that matter to them.   Imagine being able to directly connect with them and getting feedback on how to improve your products and services.… Continue reading 4 Ways to Collect Customer Data Using Your Shopping Mall App

CPG brands are in a difficult situation. High inflation is forcing them to raise prices while shoppers continue to tighten their belts. Their retailers are coming up with their own house brands and are becoming their competitors making the environment more challenging than ever.     Add to that the need to collect and analyze customer… Continue reading Agency Guide: The missing element to your almost perfect CPG Pitch

Let me guess.  You have an amazing store on Lazada and Shopee.   You’re enjoying the sales.   But are you collecting customer data in the process? You should be.   Unfortunately, these e-commerce behemoths keep the customer data. Not you.  And you don’t have leverage for them to share that customer data with you.   This limits your… Continue reading Shopper Marketing for CPG Brands: Bridging Your E-Commerce and Retail Sales Channels

Old habits die hard. Customers are heading back to their favorite shopping malls and offline stores. They are now omnichannel customers. They often do research online before purchasing them offline. Thus, the need to collect and connect omnichannel data. The need to see and experience what they are buying remains strong. This makes collecting in-store… Continue reading Bridging the Omnichannel Data Gap: How FMCGs can turn Data into Value

Is your shopping mall app getting consistent downloads and bringing people to your mall? A ton of strategy and preparation must be done to ensure success with your mall app. This post will help you turn your mall app users into loyal mall goers.   The shopping mall app is a powerful marketing tool. It’s stored… Continue reading 4 Powerful Ways to Turn your Mall App Users into Mall Goers and Patrons

Christmas is quickly approaching, and shoppers are eager to start their holiday shopping. Countless brands are already gearing up for peak season, and everyone will be competing through their holiday marketing campaigns.  Some brands have also begun to prepare for the anticipated hype of the 2022 FIFA World Cup in Qatar – the first World… Continue reading Top 6 Holiday Marketing Campaigns That Drive 10x In-store Sales

Typically a non-issue, inflation is now a pressing concern for top management. According to a Kantar survey, less than 40% of CEOs said their companies are “well prepared” for an inflationary marketplace. Aside from the risk of consumers switching to cheaper alternatives, increases in input costs and margin compression is yet another challenge facing companies.  … Continue reading How Data will Unlock Price Resilience and Revenue amidst Hyperinflation

What happens when third-party cookie-reliant businesses and marketers suddenly face a cookieless world? Let’s dive in deeper and learn how we can survive this digital hurdle by collecting first party data.  The Problem Google is ending third-party cookies in Chrome by the end of 2023. This means that you cannot rely on Google anymore to… Continue reading The FMCG Marketer’s Guide to First-Party Data Collection