With Ramadan approaching in slightly over a month, SMEs are slowly gearing up for the season. However, the reise of COVID-19 will present some challenges for all, especially given the shifts in consumer behaviour amongst others. advertisers are scaling down digital ads across Facebook, Google, Instagram and others which reduces competition to reach consumers – huge opportunity for SMEs to market their businesses at a lower cost.
So what should businesses do to have a memorable Ramadan 2021? While we realise that a slowdown in sales and traffic will be a strong possibility, smarter and low-cost strategies that also can translate into long-term success will be the best route, which are as follows:
1. Run Lower Cost Ads on A Lower Budget
Big advertisers are scaling down digital ads across Facebook, Google, Instagram and others which reduces competition to reach consumers – huge opportunity for SMEs to market their businesses at a lower cost.
Naturally, if consumers are spending less, so will the amount spent on marketing. It is unclear if there will be an obvious increase in spending or physical shopping, but being digitally present pre and post Ramadan is essential to remain top of mind among consumers. That said, Ramadan will be an excellent opportunity for SMEs to acquire new customers and market their promotions at a lower cost.
Achieve lower cost ads while being flexible on your ad budget. SKALE’s Special Ramadan Promotion allows you automate your ads with a budget as low as RM10/day for FREE. Check out this limited time offer here.
2. Re-engage Your Customers with Personalised Emails & SMS
Consumers are waiting for the best promotions during festive periods to get the most value for their money. Ramadan is no different as customers know what they want and being able to communicate personalised messages via either SMS or Email at the right time can increase your sales by 2 to 3X.
What if you don’t have a list of customers to communicate your promotions with? It’s never too late to begin growing your customer database and it’s not as difficult as you might think. SMEs are beginning to actively re-engage with their customers at least 2x per week and have seen a huge increase in conversations and sales, particularly those with an online presence or website.
Setting up a customer database and re-engagement strategies can seem daunting to most SMEs, but SKALE allows you to automate this entire process with the use of Digital Vouchers and easy-to-use re-engagement tools. As part of SKALE’s Ramadan promotion, we are offering users to collect up to 300 customer details and send unlimited personalised re-engagement emails for a limited time only.
Example of a Digital Voucher:
Creating Digital Vouchers can allow SMEs to:
2) Re-engage Customers via Email & SMS
3) Increase Website & Store Traffic
5) Have transparency in tracking ROI
3. Save Time & Money with Marketing Automation
Business owners, SMEs and marketers should be spending their time wisely on strategising and closing leads, not executing campaigns to acquire those very leads. Over 80% of SMEs are beginning to automate their marketing campaigns which has transformed their business into a well-oiled machine. Transitioning to adopt automation platforms is fast, easy and impactful and will be place your business in a better position for when the market recovers from COVID-19.
SKALE’s Exclusive 86% Off Ramadan Promotion – Get 10x More Customers This Season!
Unlock our special Ramadan Promotion for just RM49 – at 86% off! This promotion is limited to the first 150 people, so hurry and sign up as soon as possible to get the best deal this Ramadan!
What Will SKALE Do For You for RM49 – 30 Days?
· Push your Ramadan Promotion to the Most Prospective Customers
· Allow you to set your own Ad Budget
· Create Beautiful Ads on Facebook and Instagram for you to reach 10x more customers
· Help collect customer details and Drive More Sales
· Real-time ROI Tracking