The impact of Covid-19 on retail businesses is undeniable. The closure of retail storefronts along with limits on in-person interaction created an uncertain outlook for the traditional shopping experience, which was already struggling to differentiate themselves from eCommerce stores. In such times, it is important to have a growing customer database to keep your retail… Continue reading 4 Creative Ways for Physical Retailers to Stay Resilient during COVID
The main thing that distinguishes a mediocre and successful sales promotion campaign is knowing why the promotion is done and knowing how to choose the proper techniques to fully utilize the wide array of benefits that can be achieved from sales promotion campaigns. What is a sales promotion campaign? A sales promotion campaign is all… Continue reading 6 Promotion Sales Tactics that SMEs must know in 2021
Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday. Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of… Continue reading Facebook Ads: Essential Tips for Success
What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the… Continue reading Should SMEs consider Influencer Marketing?
Internships revolve around hiring students to work in professional settings to help them shape their future careers. Providing them with the relevant experiences is important, but managers tend to exploit them as nothing more than cheap labour. That shouldn’t be the case. Good managers realize that investing in their interns can benefit the company just… Continue reading 5 Ways To Provide Fulfilling and Productive Jobs To Interns
Malaysia is a melting pot of cultures, especially when it comes to food. The local culinary talents are a dime a dozen, where many dream of opening their own restaurant. With that said, building a restaurant is no easy task. As eating-out in Malaysia is a common thing, customers are easy to come by –… Continue reading 5 Things You Should Consider When Starting A Restaurant Business In Malaysia
Every country has their quirks in cultures and practices. With Malaysia being the cultural melting-pot that it is, distinctive features of its’ working culture have been noted, some of which may make you go “that’s so us lah!”. 1. Don’t worry, I’ll do my best! The culture in Malaysia is simple. If you hire someone… Continue reading 5 Quirky Aspects Of Malaysian Work Culture
The digital economy presents us with problems and opportunities. Small companies now have an unprecedented reach with their customer base. This shift in business operations is transforming industries and offering new ways to overcome constraints that were previously untenable. The downside to this, is that the restructuring of internal and external affairs means a difficult… Continue reading 4 Recommendations for Singaporean SMEs Seeking Rapid Growth
It was only a decade ago that in order to set up an office one would need to source for a space, set up in the interior, install necessary infrastructure and furniture, employ cleaners etc. Co-working spaces have become a huge hit, with most reporting an occupancy rate between 80-90%. Check out these fuss free… Continue reading Need a Fuss Free Office Space? Here’s 5 co-working spaces in Malaysia!
Music is an effective tool to create the right ambience and setting for your establishment. It sets the tone for customers and tells them what kind of business you are from the second they walk-in. Furthermore, studies have shown that playing music is beneficial for the well-being of a person in many ways, directly affecting… Continue reading Music In Your Malaysian Store: What To Know About Licensing