The main thing that distinguishes a mediocre and successful sales promotion campaign is knowing why the promotion is done and knowing how to choose the proper techniques to fully utilize the wide array of benefits that can be achieved from sales promotion campaigns. What is a sales promotion campaign? A sales promotion campaign is all… Continue reading 6 Promotion Sales Tactics that SMEs must know in 2021
“Tob” Itthipat Peeradechapan, at 34 years-old, is seen as a symbol for youth entrepreneurship. He is the founder of Taokaenoi Food & Marketing, an international brand that is best known in East Asia for their wafer-thin sheets of crispy seaweed. Like most entrepreneurs, Tob’s story is one that inspires others, proving that the beaten track… Continue reading 4 Inspiring Facts About Seaweed Billionaire, Tob Itthipat Peeradechapan
Malaysia is a melting pot of cultures, especially when it comes to food. The local culinary talents are a dime a dozen, where many dream of opening their own restaurant. With that said, building a restaurant is no easy task. As eating-out in Malaysia is a common thing, customers are easy to come by –… Continue reading 5 Things You Should Consider When Starting A Restaurant Business In Malaysia
In 2005, Professor W. Chan Kim and Renee Marbourgne introduced a ground-breaking concept called the “Blue Ocean Strategy”. Their book, “Blue Ocean Strategy: How To Create Uncontested Market Space and Make Competition Irrelevant,” simply encourages companies to create rather than compete. The book provides the simple discrepancy that rather than struggling for survival in bloody… Continue reading Blue Ocean Strategy: How To Use It For Your Restaurant Business
Recently, a string of restaurants were hit by a mass food poisoning scandal. Singapore has to date maintained a reputation for being one of the cleanest countries in the world. And this ‘cleanliness’ extends to the F&B industry, where restaurants are expected to play their part in maintaining a high standard of hygiene. What are… Continue reading What We Can Learn From Singapore’s Mass Food Poisoning Incident
Malaysia is among the best destinations to offer a plethora of edible food. It holds a special place in the hearts of both locals and foreigners alike! However, despite a high rate of people eating out, a common dilemma occurs in many eateries around the country. It’s not uncommon to see a coffee shop or… Continue reading Do Malaysian Restaurants Have a Hygiene Issue?
Cafés and dessert shops are popular hangout spots for people of all ages. There’s nothing quite like ice cream and coffee on a sunny afternoon – what more when it’s of the homemade sort. Creamier Handcrafted Ice Cream & Coffee and Sunday Folks are no strangers to the café scene in Singapore. Despite the long queues… Continue reading From Design Agency Head to Successful Ice Cream Treats Founder – Creamier & Sunday Folks
One of the quickest way to enter the restaurant business with a low startup cost is by setting up a food truck. Running a food truck business is a lower-cost alternative to your usual brick and mortar restaurant. Similar to operating a traditional restaurant, the marketing, menu, and location are essential ingredients of a successful… Continue reading 3 Things You Must Know Before Running a Food Truck
In an eco-friendly initiative, a ban has been issued on the use of plastic straws across all federal territories (Kuala Lumpur, Putrajaya and Labuan). The ban, which commences on January 1st 2019, is aimed at licensed traders and operators of food outlets. Federal Territories Ministry secretary-general Datuk Seri Adnan Mohd Ikhsan has stated that businesses… Continue reading Plastic Straws Banned In Kuala Lumpur? Here’s What You Can Do About It
Expanding too quickly is a problem with most restaurants. While more business is always great, it is important to maintain what you already have before moving on, especially your inventory. Failure to manage your inventory comes down to those initial stages. When you don’t take the time to sort things out during your developing stages,… Continue reading Why Malaysian Restaurants Need Inventory Management
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