With Ramadan approaching in slightly over a month, SMEs are slowly gearing up for the season. However, the reise of COVID-19 will present some challenges for all, especially given the shifts in consumer behaviour amongst others. advertisers are scaling down digital ads across Facebook, Google, Instagram and others which reduces competition to reach consumers –… Continue reading RAMADAN 2021: 5 Low Cost & Effective Strategies to Succeed
Lo and Behold, The Great Singapore Sale (GSS) is back again! For retailers, this is the time of the year when we can get Shoppers to break out their plastics and do some serious retail therapy (ideally in our store). With GSS, Shoppers have come to expect a whole lot of promotions and discounts and… Continue reading The Cheat Sheet Every Singaporean Retailer Must Have To Survive GSS 2019
Internships revolve around hiring students to work in professional settings to help them shape their future careers. Providing them with the relevant experiences is important, but managers tend to exploit them as nothing more than cheap labour. That shouldn’t be the case. Good managers realize that investing in their interns can benefit the company just… Continue reading 5 Ways To Provide Fulfilling and Productive Jobs To Interns
The technology scene in Southeast Asia, especially Malaysia, has brought many millenials to fame after delivering incredible performances from their innovations. By making the most of the growing digital community, these Malaysians are currently at the top of their game from their tech businesses. Trailing the success of major tech companies from the United States,… Continue reading 5 Inspiring Malaysian Tech-Entrepreneurs That You Should Know About
So now that we’ve highlighted how offline retailers can also win in the online world, what about offline retailers who are also eCommerce players? For retailers who are also eCommerce players, it’s only natural to leverage on digital marketing tools and social media platforms to promote their online catalogue. So just why is eCommerce so… Continue reading Why eCommerce is More Competitive Than Offline Retail
Brick-and-mortar retail stores are starting to make a shift into digital. This has got retailers wondering whether the future of retail lies online. It is true that the world is propelling towards digitisation. Yet, in the world of retail, there are still many reasons to believe that physical retail stores are not leaving the scene… Continue reading 3 Ways Retail Store Owners Can Win, Despite E commerce
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