The technology scene in Southeast Asia, especially Malaysia, has brought many millenials to fame after delivering incredible performances from their innovations. By making the most of the growing digital community, these Malaysians are currently at the top of their game from their tech businesses. Trailing the success of major tech companies from the United States,… Continue reading 5 Inspiring Malaysian Tech-Entrepreneurs That You Should Know About
How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business
The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their… Continue reading How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business
How Fashion Valet Grew Their Malaysian Empire With Digital Marketing
Fashion Valet is a Malaysian e-commerce startup that caters to the growing fashion trends in SouthEast Asia. Founded in 2010 by Malaysian blogger, Vivy Yusof and her husband, Fadzarudin Anuar, Fashion Valet has grown to become SouthEast Asia’s premier online destination for Asian brands selling fashion apparel, shoes, and accessories. Despite the massive success they… Continue reading How Fashion Valet Grew Their Malaysian Empire With Digital Marketing
Press Release: Singapore Shopping Mall Drives Footfall, Engagement and In-Store Sales with SKALE
I wanted to share a recent piece of work we did with a leading Singapore retail mall; and how we worked with both the mall operator and more than 15 F&B / Retail operators to drive footfall, uplift sales and actually track sales ROI real-time. The Challenge We recently worked with a leading Singapore shopping… Continue reading Press Release: Singapore Shopping Mall Drives Footfall, Engagement and In-Store Sales with SKALE
Is your brand still doing this? Physical banners, a thing of the past?
If you walked past a store recently, you probably noticed that many of the retailers in malls or even standalone shops put up these big beautiful banners in front of their store. Why do they do that? Often, we do that because we believe that the right target audience for your brand would be around… Continue reading Is your brand still doing this? Physical banners, a thing of the past?
Trends That Will Redefine Retail In 2019
Over the past decade, the retail industry has embraced significant changes in it’s nature, and is set to continue evolving over time. After the new year, consumer spending was predicted to weaken slightly, but remain strong in 2019. As retail continues to evolve, retailers will face both challenges and opportunities as they address a highly… Continue reading Trends That Will Redefine Retail In 2019
3 Ways Amazon Has Changed Retail For Good
Before the days of Amazon, retail marketing was pretty simple. You reach out to as many consumers as possible and get them to come to your store. However, Amazon has disrupted and changed retail for good. Amazon has set the bar for digital commerce by curating an assortment of both product and expectation. This way,… Continue reading 3 Ways Amazon Has Changed Retail For Good
4 Inspiring Facts About Seaweed Billionaire, Tob Itthipat Peeradechapan
“Tob” Itthipat Peeradechapan, at 34 years-old, is seen as a symbol for youth entrepreneurship. He is the founder of Taokaenoi Food & Marketing, an international brand that is best known in East Asia for their wafer-thin sheets of crispy seaweed. Like most entrepreneurs, Tob’s story is one that inspires others, proving that the beaten track… Continue reading 4 Inspiring Facts About Seaweed Billionaire, Tob Itthipat Peeradechapan
Why eCommerce is More Competitive Than Offline Retail
So now that we’ve highlighted how offline retailers can also win in the online world, what about offline retailers who are also eCommerce players? For retailers who are also eCommerce players, it’s only natural to leverage on digital marketing tools and social media platforms to promote their online catalogue. So just why is eCommerce so… Continue reading Why eCommerce is More Competitive Than Offline Retail
5 Things You Should Consider When Starting A Restaurant Business In Malaysia
Malaysia is a melting pot of cultures, especially when it comes to food. The local culinary talents are a dime a dozen, where many dream of opening their own restaurant. With that said, building a restaurant is no easy task. As eating-out in Malaysia is a common thing, customers are easy to come by –… Continue reading 5 Things You Should Consider When Starting A Restaurant Business In Malaysia