The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their… Continue reading How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business
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Press Release: Singapore Shopping Mall Drives Footfall, Engagement and In-Store Sales with SKALE
I wanted to share a recent piece of work we did with a leading Singapore retail mall; and how we worked with both the mall operator and more than 15 F&B / Retail operators to drive footfall, uplift sales and actually track sales ROI real-time. The Challenge We recently worked with a leading Singapore shopping… Continue reading Press Release: Singapore Shopping Mall Drives Footfall, Engagement and In-Store Sales with SKALE
Is your brand still doing this? Physical banners, a thing of the past?
If you walked past a store recently, you probably noticed that many of the retailers in malls or even standalone shops put up these big beautiful banners in front of their store. Why do they do that? Often, we do that because we believe that the right target audience for your brand would be around… Continue reading Is your brand still doing this? Physical banners, a thing of the past?
Trends That Will Redefine Retail In 2019
Over the past decade, the retail industry has embraced significant changes in it’s nature, and is set to continue evolving over time. After the new year, consumer spending was predicted to weaken slightly, but remain strong in 2019. As retail continues to evolve, retailers will face both challenges and opportunities as they address a highly… Continue reading Trends That Will Redefine Retail In 2019
3 Ways Amazon Has Changed Retail For Good
Before the days of Amazon, retail marketing was pretty simple. You reach out to as many consumers as possible and get them to come to your store. However, Amazon has disrupted and changed retail for good. Amazon has set the bar for digital commerce by curating an assortment of both product and expectation. This way,… Continue reading 3 Ways Amazon Has Changed Retail For Good
4 Inspiring Facts About Seaweed Billionaire, Tob Itthipat Peeradechapan
“Tob” Itthipat Peeradechapan, at 34 years-old, is seen as a symbol for youth entrepreneurship. He is the founder of Taokaenoi Food & Marketing, an international brand that is best known in East Asia for their wafer-thin sheets of crispy seaweed. Like most entrepreneurs, Tob’s story is one that inspires others, proving that the beaten track… Continue reading 4 Inspiring Facts About Seaweed Billionaire, Tob Itthipat Peeradechapan
3 Ways Retail Store Owners Can Win, Despite E commerce
Brick-and-mortar retail stores are starting to make a shift into digital. This has got retailers wondering whether the future of retail lies online. It is true that the world is propelling towards digitisation. Yet, in the world of retail, there are still many reasons to believe that physical retail stores are not leaving the scene… Continue reading 3 Ways Retail Store Owners Can Win, Despite E commerce
How To Deal With Insubordinate Staff for First Time Business Owners
Business owners, when you first hire staff for your business, one of the most important steps is laying the ground rules. However, it’s only natural that certain rules or policies are stepped over by staff, and as a person in authority, it’s vital that we put our foot down when an employee is out of… Continue reading How To Deal With Insubordinate Staff for First Time Business Owners
How Retailers In Singapore Can Deal With Serial Returners
Serial returners are making headlines as they are being banned from Amazon, and other major US and UK stores are set to follow this policy. Compared to retailers in Asia, retailers in the US and the UK have generous returns and refunds policy for items purchased, and a growing number of these customers have taken… Continue reading How Retailers In Singapore Can Deal With Serial Returners
Lessons from the Dolce & Gabbana Backlash in China
Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in… Continue reading Lessons from the Dolce & Gabbana Backlash in China