Beware of fraudulent recruiters and investment scams! They are posing as SKALE employees, and they have malicious intent. Do not engage with them. Please report these suspicious activities at hello@skale.today

Lessons from the Dolce & Gabbana Backlash in China

Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in… Continue reading Lessons from the Dolce & Gabbana Backlash in China

मसाज पार्लर खोलने से पहले खुद ये 4 सवाल पूछें

क्या आप समाज पार्लर खोलने की सोच रहे हैं? यह एक आसान निर्णय नहीं है और मैं निश्चित हूँ कि आप काफी समय से इस जोखिमपूर्ण कार्य को विचार कर रहें होगें। और अब जब आप निर्णय लेने के कगार पर हैं तब स्वयं से यह 7 सवाल अवश्य पूछें जो कि मैने खुद से… Continue reading मसाज पार्लर खोलने से पहले खुद ये 4 सवाल पूछें

How Malaysian Business Owners Can Deal With Sexual Harassment in the Workplace

It’s safe to say that the ongoing sexual harassment allegations at a Malaysian radio station, BFM, has opened up the can of worms. Cases of sexual harassment in the workplace is not a new issue, and the BFM scandal has definitely awoken sleeping dragons. Sexual harassment in itself in Malaysia has yet to be classified… Continue reading How Malaysian Business Owners Can Deal With Sexual Harassment in the Workplace

Lessons from the Dolce & Gabbana Backlash in China

Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in… Continue reading Lessons from the Dolce & Gabbana Backlash in China

6 Ways Retailers Can Make This Their Busiest Holiday Season Ever

‘Tis the season to be jolly. Oh, and to get your holiday ads up-and-running in time. Yet as Fionnuala Meehan, VP EMEA, Google Marketing Solutions explains, being first to advertise won’t guarantee you success. It’s time to think laterally, act local and keep on going until the party’s over. Six ways retailers can make this… Continue reading 6 Ways Retailers Can Make This Their Busiest Holiday Season Ever

7 Tips to Get Your Store in the Philippines Ready for the Holiday Season!

Christmas is celebrated all over the world and there are many exciting things that everyone is anticipating here, the Filipino Christmas rush. We’re fast approaching the end of the year, and there are a number of things that business owners have to stay on top to best manage their businesses. Now is the perfect time… Continue reading 7 Tips to Get Your Store in the Philippines Ready for the Holiday Season!

3 Things Singaporeans Can Learn from What To Eat’s Failure

A Singaporean food delivery company, ‘What To Eat‘, became unreachable after failing to pay their merchants for services provided to them. What To Eat was founded in 2013 and was one of the first food delivery services to gain popularity in Singapore, alongside Deliveroo and Foodpanda. The owner, 40 year-old Benson Lo, had seemingly disappeared… Continue reading 3 Things Singaporeans Can Learn from What To Eat’s Failure

How NESCAFÉ in the Philippines Built Brand Affinity among Millenials

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z (Millenials) a generation that recognises NESCAFÉ as “their parents’ cup of coffee”. Research showed that content creation is influential amongst Gen Z’s so instead of talking to the audience directly, the brand tapped into creators who best represent… Continue reading How NESCAFÉ in the Philippines Built Brand Affinity among Millenials

4 Quick Strategies To Help Singaporean Small Businesses Make An Impact

Branding is always hard to get across. How do you maintain the fine line between being a business and being relatable? If you want your business to rise above the digital noise, you’re going to require a substantial investment in branding. To get consumers to talk about your product or service, you need to make… Continue reading 4 Quick Strategies To Help Singaporean Small Businesses Make An Impact

Making the Switch to Payroll Software

Payroll is a basic task of Human Resource management but it doesn’t have to be a burden. If you are looking for ways to save time and be in control of your payroll, using software might be for you. Your current payroll system may not be adequate. Your business may be expanding or you just… Continue reading Making the Switch to Payroll Software