Facebook Ads: Essential Tips for Success

Table of Contents

Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok.
The daily active users on these platforms are growing rapidly everyday. 

Over 2 billion people use Facebook everyday.

82% of time spent online is on social media platforms.

E-commerce spending has risen 22% in the last quarter of 2020.

Social media is definitely crucial to have a successful business, but the question is how do you get the most out of it? 

1. Remember the Sales Funnel

2. Follow Best Practices


1.    Make the most out of your titlebody text and image

2.    Test multiple formats and content versions (Videos, Images, GIFs)

3.    Maximum Video length: 15 seconds

4.    Use an Attractive & Engaging Image or Video that represents your product truthfully. (you don’t want to be just a click-bait)

5.    Have a CLEAR & CONCISE call to action always.


Example of a Great Facebook Ad:

3. Grow Your Customer List & Enter Facebook Ads! 


Building an email list is a must for any small or medium-sized business looking to grow quickly.

However, not everybody on your list will open every email you send to them. Perhaps you caught them at a busy time, or they are on holiday. In fact, the average open rate for marketing emails is 20%. 80% of your emails are ignored.

How can you reach that elusive 80%? Enter Facebook advertising!

Use SKALE to generate the addresses of people who did not read your email. Then, upload them to Facebook as an audience.

You can then start communicating with them via Facebook, reinforcing your brand awareness, driving engagement. Eventually, this will lead to more sales.

Q: What if I don’t have an email customer list?

It’s not too late to start and it’s very easy. Here is what you need:

1.    A Landing Page

2.    Contact Form

3.    Automated Follow-up

4.    CRM Platform (Customer Relationship Management)

It’s not many things to consider, but isn’t there an easier way?

Create Digital Vouchers which covers everything from a Landing Page to a CRM Platform.

It only takes 1 minute… with SKALE.

4. Reach New Similar Customers 


The main selling point of Facebook advertising is its targeting capabilities.


One of its most useful features is its ability to create lookalike audiences.


These are groups of Facebook profiles similar to an audience that already exists. This is where Facebook advertising meets email marketing. 


For example, if you upload your email list of 10,000 email addresses to Facebook, it will automatically match those names to as many Facebook profiles as it can.

It will then build a new audience of profile customers who are not on your email list, but who match it in as many ways as possible.

You can then send ads to everyone in your lookalike audience.

The great thing about lookalike audiences is that individuals are likely to be new to your brand.

They probably don’t know you, but they share interests with people that know and like you.

They are likely to be receptive to your messaging and, eventually, become customers.

Create your first Custom & Lookalike audience now.

The FMCG Marketer's Guide to First-party Data Collection

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