Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday. Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of… Continue reading Facebook Ads: Essential Tips for Success
What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the… Continue reading Should SMEs consider Influencer Marketing?
Current Situation News of the adverse effect of the novel coronavirus (COVID-19) outbreak on Singapore retailers has been hitting the front pages of dailies and social media feeds. The retail sector has just experienced its worst year since 2013, with more challenges to come as the full impact from COVID-19 unfolds. In December 2019, retail… Continue reading 5 Strategies that Retailers can Adopt to Survive the COVID-19 Storm
International health and beauty retailer, A.S Watson Group has marked a new milestone with the opening of its 15,000th store here in Malaysia. For the fourth year in a row, A.S. Watson’s new store opening continues to be at an average speed of one store every seven hours across its 25 markets in Asia and Europe. Located in… Continue reading A.S Watson Group Opens Their 15,000th Store In Malaysia
For retail organizations, sustainability is a financial hurdle to be overcome. Rather than cutting costs, retailers face an uphill struggle to increase already razor-thin profit margins in a rapidly changing industry. As a result, sustainability has become a major question. The stakes are high to create the right atmosphere in-store, push inventory and streamline supply… Continue reading 3 Ways To An Environmentally Sustainable Future In Retail
We stand on the brink of a technological revolution that is fundamentally shifting the way we live, work, and relate to one another. With it comes the shared notion that traditional retail may be burning out, making way for the likes of e-commerce. Retailers in all industries are facing multiple problems in driving footfall and… Continue reading The Challenges Faced By Malaysian Furniture Retailers
If you walked past a store recently, you probably noticed that many of the retailers in malls or even standalone shops put up these big beautiful banners in front of their store. Why do they do that? Often, we do that because we believe that the right target audience for your brand would be around… Continue reading Is your brand still doing this? Physical banners, a thing of the past?
Over the past decade, the retail industry has embraced significant changes in it’s nature, and is set to continue evolving over time. After the new year, consumer spending was predicted to weaken slightly, but remain strong in 2019. As retail continues to evolve, retailers will face both challenges and opportunities as they address a highly… Continue reading Trends That Will Redefine Retail In 2019
Brick-and-mortar retail stores are starting to make a shift into digital. This has got retailers wondering whether the future of retail lies online. It is true that the world is propelling towards digitisation. Yet, in the world of retail, there are still many reasons to believe that physical retail stores are not leaving the scene… Continue reading 3 Ways Retail Store Owners Can Win, Despite E commerce
Serial returners are making headlines as they are being banned from Amazon, and other major US and UK stores are set to follow this policy. Compared to retailers in Asia, retailers in the US and the UK have generous returns and refunds policy for items purchased, and a growing number of these customers have taken… Continue reading How Retailers In Singapore Can Deal With Serial Returners