Many small to medium-sized (SME) business owners feel left-behind when considering how marketing is done in today’s world. It can be daunting to think of how big-budget companies are able to pull off impressive omni-channel strategies without having to worry about expenses. For SME’s, marketing budgets, manpower and time are often limited, with word-of-mouth being… Continue reading Big Brand Marketing Tactics for SME’s
Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday. Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of… Continue reading Facebook Ads: Essential Tips for Success
Fashion Valet is a Malaysian e-commerce startup that caters to the growing fashion trends in SouthEast Asia. Founded in 2010 by Malaysian blogger, Vivy Yusof and her husband, Fadzarudin Anuar, Fashion Valet has grown to become SouthEast Asia’s premier online destination for Asian brands selling fashion apparel, shoes, and accessories. Despite the massive success they… Continue reading How Fashion Valet Grew Their Malaysian Empire With Digital Marketing
What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the… Continue reading Should SMEs consider Influencer Marketing?
The COVID-19 pandemic has disrupted business as usual, around the globe. Many small businesses may have to drastically change their day-to-day operations. To help those businesses adjust, we came up with a list of 9 FREE and EASY tools that SMEs and Small Businesses should begin using today and adopt for the long-term. Here’s a roundup of some… Continue reading COVID-19 Survival Kit: 9 Free tools Your Business Should Be Using For Today & Tomorrow
With Ramadan approaching in slightly over a month, SMEs are slowly gearing up for the season. However, the reise of COVID-19 will present some challenges for all, especially given the shifts in consumer behaviour amongst others. advertisers are scaling down digital ads across Facebook, Google, Instagram and others which reduces competition to reach consumers –… Continue reading RAMADAN 2021: 5 Low Cost & Effective Strategies to Succeed
Current Situation News of the adverse effect of the novel coronavirus (COVID-19) outbreak on Singapore retailers has been hitting the front pages of dailies and social media feeds. The retail sector has just experienced its worst year since 2013, with more challenges to come as the full impact from COVID-19 unfolds. In December 2019, retail… Continue reading 5 Strategies that Retailers can Adopt to Survive the COVID-19 Storm
While eCommerce has received much limelight of recent years and is projected to reach US$3.5 trillion this year, offline retail remains 8x larger and digital transformation has been quietly at play over the past 5 years. The Scaling Offline Retail: Beyond 2020 conference was held on November 29, 2019 at The Westin Singapore. This by-invitation industry event… Continue reading Scaling Offline Retail Beyond 2020: Here’s What We Learned About Offline Retail Transformation
Luxury jewellery brands have started embracing the opportunities of the connected and mobile world. In particular, the shift in how fine jewelry is being sold illustrates how even unlikely industries can take advantage of building an e-commerce website, whether to extend either their reach or enhance the omni-channel customer journey . If you just launched… Continue reading When Design Meets Digital – How Jewellery Brands Builds A Strong Online Presence?
So, you are a brick-and-mortar retailer wanting to grow your business but every strategy and idea you encounter, requires you to have marketing dollars that you simply do NOT have. Well, this article is designed to help that group of retailers. So firstly, we will establish that it would not be fair to compare this… Continue reading 5 “low hanging fruit” strategies for retailers with no marketing budget