Luxury jewellery brands have started embracing the opportunities of the connected and mobile world. In particular, the shift in how fine jewelry is being sold illustrates how even unlikely industries can take advantage of building an e-commerce website, whether to extend either their reach or enhance the omni-channel customer journey . If you just launched… Continue reading When Design Meets Digital – How Jewellery Brands Builds A Strong Online Presence?
The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their… Continue reading How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business
Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in… Continue reading Lessons from the Dolce & Gabbana Backlash in China
‘Tis the season to be jolly. Oh, and to get your holiday ads up-and-running in time. Yet as Fionnuala Meehan, VP EMEA, Google Marketing Solutions explains, being first to advertise won’t guarantee you success. It’s time to think laterally, act local and keep on going until the party’s over. Six ways retailers can make this… Continue reading 6 Ways Retailers Can Make This Their Busiest Holiday Season Ever
Serial returners are making headlines as they are being banned from Amazon, and other major US and UK stores are set to follow this policy. Compared to retailers in Asia, retailers in the US and the UK have generous returns and refunds policy for items purchased, and a growing number of these customers have taken… Continue reading How Retailers In Singapore Can Deal With Serial Returners
4 आसान चरणों के साथ भारत में एक अमेज़ॅन विक्रेता बनने के तरीके के बारे में जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें Login with your Facebook or LinkedIn account to find about how to Become An Amazon Seller In India With 4 Easy Steps [restrict] Become An Amazon Seller In… Continue reading Become An Amazon Seller In India With 4 Easy Steps
Most online small business owners are a little if not very apprehensive when talks of running an offline retail store or brick-and-mortar come around. While opening several store fronts may be a small dip in capital for major online retailers such as Zalora or Fashion Valet, the reality is that it is a costly task… Continue reading Shifting From Online To Offline Retail