Why eCommerce is More Competitive Than Offline Retail

So now that we’ve highlighted how offline retailers can also win in the online world, what about offline retailers who are also eCommerce players? For retailers who are also eCommerce players, it’s only natural to leverage on digital marketing tools and social media platforms to promote their online catalogue. So just why is eCommerce so… Continue reading Why eCommerce is More Competitive Than Offline Retail

Facebook Retail Summit: How Retailers Can Win in the Mobile Era

The team from SKALE attended the Facebook Retail Summit in Singapore this week. Attended by some of Singapore‚Äôs top marketers, retail brands and advertising agencies, the summit was geared to demonstrating how Facebook can help businesses increase offline sales and the various marketing solutions provided by the social media giant. The retail summit was moderated… Continue reading Facebook Retail Summit: How Retailers Can Win in the Mobile Era