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Let me guess.  You have an amazing store on Lazada and Shopee.   You’re enjoying the sales.   But are you collecting customer data in the process? You should be.   Unfortunately, these e-commerce behemoths keep the customer data. Not you.  And you don’t have leverage for them to share that customer data with you.   This limits your… Continue reading Shopper Marketing for CPG Brands: Bridging Your E-Commerce and Retail Sales Channels

Old habits die hard. Customers are heading back to their favorite shopping malls and offline stores. They are now omnichannel customers. They often do research online before purchasing them offline. Thus, the need to collect and connect omnichannel data. The need to see and experience what they are buying remains strong. This makes collecting in-store… Continue reading Bridging the Omnichannel Data Gap: How FMCGs can turn Data into Value

Is your shopping mall app getting consistent downloads and bringing people to your mall? A ton of strategy and preparation must be done to ensure success with your mall app. This post will help you turn your mall app users into loyal mall goers.   The shopping mall app is a powerful marketing tool. It’s stored… Continue reading 4 Powerful Ways to Turn your Mall App Users into Mall Goers and Patrons

Christmas is quickly approaching, and shoppers are eager to start their holiday shopping. Countless brands are already gearing up for peak season, and everyone will be competing through their holiday marketing campaigns.  Some brands have also begun to prepare for the anticipated hype of the 2022 FIFA World Cup in Qatar – the first World… Continue reading Top 6 Holiday Marketing Campaigns That Drive 10x In-store Sales

Typically a non-issue, inflation is now a pressing concern for top management. According to a Kantar survey, less than 40% of CEOs said their companies are “well prepared” for an inflationary marketplace. Aside from the risk of consumers switching to cheaper alternatives, increases in input costs and margin compression is yet another challenge facing companies.  … Continue reading How Data will Unlock Price Resilience and Revenue amidst Hyperinflation

What happens when third-party cookie-reliant businesses and marketers suddenly face a cookieless world? Let’s dive in deeper and learn how we can survive this digital hurdle by collecting first party data.  The Problem Google is ending third-party cookies in Chrome by the end of 2023. This means that you cannot rely on Google anymore to… Continue reading The FMCG Marketer’s Guide to First-Party Data Collection

Did you know? The Metaverse is NOT newly discovered nor owned by anyone, not even Meta, the formerly known Facebook.  Neal Stephenson first used the word “Metaverse” to depict a virtual world that revolutionizes digital interaction in his 1992 Science fiction novel – Snow Crash.   Remember the movie “Ready Player One”? Perfect representation! So,… Continue reading The MetaTrend: Engaging Mall Experiences You Can Launch in the Metaverse

Do you remember the pandemic lockdowns?    How badly was your mall affected?     In Southeast Asia, many malls closed, along with retail outlets.    Despite that, many malls have bounced back and are looking to reinvent themselves. Here’s how shopping malls can take advantage of the mall trends that are happening today.  Here are 6 mall… Continue reading 6 Trends and Technologies to turn your casual mall-goers into loyal customers

Launching another 50-foot, picture-perfect Christmas tree? Yes, parents and children would love that, and you’ll probably go viral.     But wouldn’t it better if you could translate that buzz into shopper data, tenant sales, and repeat visits?  Make that happen through gamification.   Gamification marketing incorporates game mechanics into a marketing campaign to increase shopper… Continue reading 5 Mall Gamification Marketing Ideas for Winning the Holiday Season

For years, FMCG brands have been trying to crack the customer data riddle to develop a deep understanding of their customers.  In the FMCG industry, products are sold through third-party retailers and these retailers do not share the customer data with the brand. This means FMCG brands have faceless offline customers.    Brands that take… Continue reading The Gamechanger for all FMCG Brands: 5 Steps for Collecting Offline Customer Data