Achieve Your Marketing Goals with In-depth articles & resources

Is your brand still doing this? Physical banners, a thing of the past?

If you walked past a store recently, you probably noticed that many of the retailers in malls or even standalone shops put up these big beautiful banners in front of their store.

Why do they do that?

Often, we do that because we believe that the right target audience for your brand would be around the area. For example, you may be in a mall where the captive traffic around your store is the highest.

The right shoppers for your brand may also be around the area, but they may not necessarily walk past your store, or worse yet walk past the store but like many of us (guilty as charged), spend our time glued to the phone

Target the RIGHT Shoppers within close proximity to Your Store

You know who the target audience for your brand is. Are they women, new mothers or simply people who are interested in golf?

For instance, are you a fast fashion brand? If yes, actively target women who are interested in fashion and who are within 100 metres from your store.

Start ACTIVELY reaching them with highly engaging digital ads on your products, as they scroll through Facebook, Instagram, YouTube or just about any other website. More importantly, remind these highly actionable shoppers that your brand is “literally” just around the corner from them…

Get started on SKALE with Geolocation Digital Ads here

Promotions work well in Asia but how can we make it any better? [restrict]

So, your target audience sees your ads. The ads showcase a promotion – the same one you have on the big banner in front of your store.

But is it sufficiently compelling to get your target shoppers to head down to your store (even if they are nearby)? How do you increase the probability of someone heading to your store?

In the past, retailers have printed out physical vouchers to drive people to the store. Yet, distribution of physical vouchers comes with its own set of challenges, namely tracking, printing, distribution or simply knowing where or whom the vouchers are with.

SKALE lets retailers go from creating digital ads easily, to converting promotions (and physical vouchers) into Digital QR Code Vouchers, that are immediately ready for your Shoppers to download – be it from Facebook, Instagram, Bloomberg or what not.

One example, your target shoppers nearby begin seeing a Facebook Ad and are driven to redeem a Voucher (e.g. 10% Off Your First Purchase).

He / She redeems the voucher and instantly receive an automated SMS / email from your brand right containing the vouchers.

This intuitively creates a compelling reason for the Shoppers to head down to the store, especially since they are nearby your store.

Try creating a Digital QR Code Voucher for your business here

Is 20% off really more effective than a simple 10%?

How do you know if it’s all working out?

Well, get your Retail Assistants to use our simple-to-use “SKALE Scan tool” to scan the QR Code Digital Vouchers presented for use at your sales counter. Plus, easily track this usage real-time with our Dashboard. One tip, remember to keep a close lookout on those numbers!

As you start monitoring, you realize that the promotion voucher isn’t as effective as you thought it would be. Or it is working far too well and you are almost sold out.

Well, over a morning coffee, you can quite easily turn off, edit or test new promotions right away without having to worry about printing, distributing new physical vouchers.

Try creating a Digital QR Code Voucher for your business here

Did my Shopper forget about the Voucher?

Remember those times, we received a physical voucher and stuffed it in the back of our pocket before conveniently forgetting about it?

With physical vouchers, not only is it not possible to track where your vouchers are, it is also not possible to remind your shoppers about the voucher that’s expiring.

With digital vouchers, not only can you track and monitor usage – as a brand, you can build up multiple touchpoints by dropping them a fully Automated and Personalized reminder be it via SMS or email to get them to head down to your store before the voucher expires.

In our work, we have seen up to 15x more redemptions of vouchers whenever a Shopper is reminded of it.

Don’t let your Shoppers forget your Vouchers. Read on here

[/restrict]

Share this article:

Share on facebook
Share on twitter
Share on linkedin
Share on telegram
Share on whatsapp

Other articles