Bridging the Omnichannel Data Gap: How FMCGs can turn Data into Value
Old habits die hard. Customers are heading back to their favorite shopping malls and offline stores. They are now omnichannel customers. They often do research
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Bridging the Omnichannel Data Gap: How FMCGs can turn Data into Value
Old habits die hard. Customers are heading back to their favorite shopping malls and offline stores. They are now omnichannel customers. They often do research
6 Trends and Technologies to turn your casual mall-goers into loyal customers
Do you remember the pandemic lockdowns? How badly was your mall affected? In Southeast Asia, many malls closed, along with retail outlets. Despite that,
June 8, 2022
5 Mall Gamification Marketing Ideas for Winning the Holiday Season
Launching another 50-foot, picture-perfect Christmas tree? Yes, parents and children would love that, and you’ll probably go viral. But wouldn’t it better if you
June 8, 2022
The Gamechanger for all FMCG Brands: 5 Steps for Collecting Offline Customer Data
For years, FMCG brands have been trying to crack the customer data riddle to develop a deep understanding of their customers. In the FMCG
May 20, 2022
4 Creative Ways for Physical Retailers to Stay Resilient during COVID
The impact of Covid-19 on retail businesses is undeniable. The closure of retail storefronts along with limits on in-person interaction created an uncertain outlook for
June 15, 2021
6 Promotion Sales Tactics that SMEs must know in 2021
The main thing that distinguishes a mediocre and successful sales promotion campaign is knowing why the promotion is done and knowing how to choose the
April 28, 2021
Big Brand Marketing Tactics for SME’s
Many small to medium-sized (SME) business owners feel left-behind when considering how marketing is done in today’s world. It can be daunting to think of
April 13, 2021