The Winning Formula for Repeat Sales in FMCG: The Science of Data-Driven Gamification
The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of
The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of
The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of the “Zero Consumer” who prioritizes
Let’s face it. Converting mall visitors into paying shoppers is not enough. It is essential to turn them from being shoppers into big
Shoppers are ready to open their wallets, but with stiff competition and alternatives around, you need to give them that final nudge to bring them
Digital Scratch Cards A perennial shopper’s favorite is the scratch card, except this time in digital form. The digital scratch card is a fun way
Gamification is a massive trend. It’s affecting many industries and one of the biggest industries that is adopting gamification is retail. Here are six companies
The Old Way of Building Customer Personas is Inefficient and Outdated Let’s have a look at some of the common ways FMCG brands create shopper
Full Funnel Shopper Persona Insights The key to gathering customer insights so that you can use them to have better marketing strategies and brand positioning
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