AFP Case Study
HOW ANCHOR FOOD PROFESSIONALS DROVE A SALES SURGE ACROSS F&B OUTLETS NATIONWIDE CHALLENGE In a world where consumers are constantly
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Colgate Case Study
COLGATE BOOSTS PREMIUM SALES, BASKET SIZES & SHOPPER INSIGHTS WITH A GAMIFIED SURVEY CHALLENGE Unable to Proactively Engage Prospective Shoppers Without a customer database, Colgate
Captivate, Convert, and Delight Your Shoppers: 5 Evergreen Shopping Mall Experiential Campaign Ideas
As a mall marketer, you’re always under pressure to captivate, convert and delight your shoppers. It’s a tall order given that shoppers become more sophisticated
August 1, 2023
8 Innovative Technologies That Can Turn Your Shoppers Into Big Spenders!
Let’s face it. Converting mall visitors into paying shoppers is not enough. It is essential to turn them from being shoppers into big
August 1, 2023
Multiply ROI by 5: The Proven 6-Step Formula for Effective FMCG Spend &Win Campaigns
Shoppers are ready to open their wallets, but with stiff competition and alternatives around, you need to give them that final nudge to bring them
July 13, 2023
3 Classic and Evergreen Gamification Technologies that should be in your Mall Marketing Strategies
Digital Scratch Cards A perennial shopper’s favorite is the scratch card, except this time in digital form. The digital scratch card is a fun way
May 10, 2023
Join the Game: How Six Companies Used Sales Gamification to Create Excitement and Drive Sales
Gamification is a massive trend. It’s affecting many industries and one of the biggest industries that is adopting gamification is retail. Here are six companies
May 10, 2023
The Future of FMCG Marketing: Using Customer Personas to Stay Ahead of the Game
The Old Way of Building Customer Personas is Inefficient and Outdated Let’s have a look at some of the common ways FMCG brands create shopper
May 10, 2023