The Winning Formula for Repeat Sales in FMCG: The Science of Data-Driven Gamification
The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of
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The Winning Formula for Repeat Sales in FMCG: The Science of Data-Driven Gamification
The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of the “Zero Consumer” who prioritizes
The FMCG Marketer’s Guide to First-Party Data Collection
What happens when third-party cookie-reliant businesses and marketers suddenly face a cookieless world? Let’s dive in deeper and learn how we can survive this digital
July 18, 2022
The MetaTrend: Engaging Mall Experiences You Can Launch in the Metaverse
Did you know? The Metaverse is NOT newly discovered nor owned by anyone, not even Meta, the formerly known Facebook. Neal Stephenson first used the
July 18, 2022
6 Trends and Technologies to turn your casual mall-goers into loyal customers
Do you remember the pandemic lockdowns? How badly was your mall affected? In Southeast Asia, many malls closed, along with retail outlets. Despite that,
June 8, 2022
5 Mall Gamification Marketing Ideas for Winning the Holiday Season
Launching another 50-foot, picture-perfect Christmas tree? Yes, parents and children would love that, and you’ll probably go viral. But wouldn’t it better if you
June 8, 2022
The Gamechanger for all FMCG Brands: 5 Steps for Collecting Offline Customer Data
For years, FMCG brands have been trying to crack the customer data riddle to develop a deep understanding of their customers. In the FMCG industry,
May 20, 2022
4 Creative Ways for Physical Retailers to Stay Resilient during COVID
The impact of Covid-19 on retail businesses is undeniable. The closure of retail storefronts along with limits on in-person interaction created an uncertain outlook for
June 15, 2021