FMCG Chatbot Marketing: 5 Proven Tactics That Drive Loyalty All Year
Chatbots aren’t just for answering questions, they’re powerful sales tools. Here at SKALE, we help FMCG brands use chatbots to
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FMCG Chatbot Marketing: 5 Proven Tactics That Drive Loyalty All Year
Chatbots aren’t just for answering questions, they’re powerful sales tools. Here at SKALE, we help FMCG brands use chatbots to do more: drive product discovery,
3 Classic and Evergreen Gamification Technologies that should be in your Mall Marketing Strategies
Digital Scratch Cards A perennial shopper’s favorite is the scratch card, except this time in digital form. The digital scratch card is a fun way
May 10, 2023
Join the Game: How Six Companies Used Sales Gamification to Create Excitement and Drive Sales
Gamification is a massive trend. It’s affecting many industries and one of the biggest industries that is adopting gamification is retail. Here are six companies
May 10, 2023
The Future of FMCG Marketing: Using Customer Personas to Stay Ahead of the Game
The Old Way of Building Customer Personas is Inefficient and Outdated Let’s have a look at some of the common ways FMCG brands create shopper
May 10, 2023
How to Use Customer Journey Insights to Boost Your FMCG Sales
Full Funnel Shopper Persona Insights The key to gathering customer insights so that you can use them to have better marketing strategies and brand positioning
May 10, 2023
From Lead Generation to Sales: 7 Global Brands Winning with Chatbot Marketing
There are many companies that have successfully used chatbot marketing to drive sales and customer loyalty. Here are seven of the best-case examples. Sephora One
February 14, 2023
How Purchase Data Can Boost FMCG Business ROI
Purchase data for FMCG businesses can provide valuable insights into consumer buying habits and preferences. FMCG brands can use purchase data to improve product development,
February 14, 2023