Your FMCG promotions and campaigns are not that profitable. McKinsey research reveals that FMCG companies invest around 20% of their revenue on trade promotions
Your FMCG promotions and campaigns are not that profitable. McKinsey research reveals that FMCG companies invest around 20% of their revenue on trade promotions
Launching another 50-foot, picture-perfect Christmas tree? Yes, parents and children would love that, and you’ll probably go viral. But wouldn’t it better if you
For years, FMCG brands have been trying to crack the customer data riddle to develop a deep understanding of their customers. In the FMCG industry,
The impact of Covid-19 on retail businesses is undeniable. The closure of retail storefronts along with limits on in-person interaction created an uncertain outlook for
The main thing that distinguishes a mediocre and successful sales promotion campaign is knowing why the promotion is done and knowing how to choose the
Many small to medium-sized (SME) business owners feel left-behind when considering how marketing is done in today’s world. It can be daunting to think of
Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are
