5 Easy-to-Launch Spend & Win Campaigns for FMCG Brands
Are you wondering what types of Spend & Win Campaigns you can launch this year to meet your sales targets? SKALE here to the
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5 Easy-to-Launch Spend & Win Campaigns for FMCG Brands
Are you wondering what types of Spend & Win Campaigns you can launch this year to meet your sales targets? SKALE here to the rescue! Here are easy-to-implement campaigns
Dismantling the Illusion: Investigating Why 59% of FMCG Promotions and Contests Do Not Work
Your FMCG promotions and campaigns are not that profitable. McKinsey research reveals that FMCG companies invest around 20% of their revenue on trade promotions and
September 18, 2023
How Leading FMCG Brands Can Collect 10,000 Offline Customer Data in 30 Days
Data is King In today’s business setting, data holds the crown, and the key to success lies in how swiftly and accurately businesses utilize it
September 11, 2023
Captivate, Convert, and Delight Your Shoppers: 5 Evergreen Shopping Mall Experiential Campaign Ideas
As a mall marketer, you’re always under pressure to captivate, convert and delight your shoppers. It’s a tall order given that shoppers become more sophisticated
August 1, 2023
8 Innovative Technologies That Can Turn Your Shoppers Into Big Spenders!
Let’s face it. Converting mall visitors into paying shoppers is not enough. It is essential to turn them from being shoppers into big
August 1, 2023
Multiply ROI by 5: The Proven 6-Step Formula for Effective FMCG Spend &Win Campaigns
Shoppers are ready to open their wallets, but with stiff competition and alternatives around, you need to give them that final nudge to bring them
July 13, 2023
3 Classic and Evergreen Gamification Technologies that should be in your Mall Marketing Strategies
Digital Scratch Cards A perennial shopper’s favorite is the scratch card, except this time in digital form. The digital scratch card is a fun way
May 10, 2023