The Winning Formula for Repeat Sales in FMCG: The Science of Data-Driven Gamification
The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of
The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of
The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of the “Zero Consumer” who prioritizes
CPG brands are in a difficult situation. High inflation is forcing them to raise prices while shoppers continue to tighten their belts. Their retailers are
Let me guess. You have an amazing store on Lazada and Shopee. You’re enjoying the sales. But are you collecting customer data in the process?
Old habits die hard. Customers are heading back to their favorite shopping malls and offline stores. They are now omnichannel customers. They often do research
Is your shopping mall app getting consistent downloads and bringing people to your mall? A ton of strategy and preparation must be done to ensure
Christmas is quickly approaching, and shoppers are eager to start their holiday shopping. Countless brands are already gearing up for peak season, and everyone will
Typically a non-issue, inflation is now a pressing concern for top management. According to a Kantar survey, less than 40% of CEOs said their companies
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