AFP Case Study
HOW ANCHOR FOOD PROFESSIONALS DROVE A SALES SURGE ACROSS F&B OUTLETS NATIONWIDE CHALLENGE In a world where consumers are constantly
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Colgate Case Study
COLGATE BOOSTS PREMIUM SALES, BASKET SIZES & SHOPPER INSIGHTS WITH A GAMIFIED SURVEY CHALLENGE Unable to Proactively Engage Prospective Shoppers Without a customer database, Colgate
5 Easy-To-Launch Digital Stamp Card Christmas Campaigns to Boost Mall Sales
Navigating today’s retail environment, mall marketers face the constant challenge of drawing shoppers in and keeping them engaged. With the rise of online shopping and
September 3, 2024
The Winning Formula for Repeat Sales in FMCG: The Science of Data-Driven Gamification
The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of the “Zero Consumer” who prioritizes
July 2, 2024
Data Blindspot: Why FMCG Brands Need to Capture Data to Ride the AI Revolution
ChatGPT system was fed and trained based on 300 billion words. This data deluge is what fuels Generative AI’s brilliance. The big truth is that
May 24, 2024
Tackling Fraud in Consumer Promotions: The Role of Receipt Verification Platforms
In the dynamic world of consumer promotions, businesses strive to engage customers, drive sales, and build brand loyalty. One common tactic to achieve these goals
October 13, 2023
Dismantling the Illusion: Investigating Why 59% of FMCG Promotions and Contests Do Not Work
Your FMCG promotions and campaigns are not that profitable. McKinsey research reveals that FMCG companies invest around 20% of their revenue on trade promotions and
September 18, 2023
How Leading FMCG Brands Can Collect 10,000 Offline Customer Data in 30 Days
Data is King In today’s business setting, data holds the crown, and the key to success lies in how swiftly and accurately businesses utilize it
September 11, 2023