FMCG Marketers:
Are you ready to seize the Double Day sales opportunities of 2025? (5.5, 6.6, 7.7, 8.8)
With 40% of monthly sales happening during these promotions, not capturing offline shopper data to drive them to your Double Day promotions could lead to stagnant sales.
Instead, imagine your FMCG brand continuously collecting valuable first-party data at every touchpoint: in-store, at sampling events, and during holiday activations.
Each interaction becomes a chance to gather valuable first-party data—like names, emails, and phone numbers, enabling you to deliver personalized offers that excite your customers and keep your Double Day exclusive deals top of mind!
Here’s how to bring that vision to life:
- Create offline loyalty campaigns using QR codes on the packaging that leads shoppers to an interactive game like Tap & Win, where they eagerly share their contact details and buying habits for a chance to win instant rewards, earn loyalty points, and enter exciting prize draws.
- Boost in-store purchases through in-store wobblers that lead to a WhatsApp chatbot that rewards digital vouchers turning every redemption into a valuable opportunity to capture customer data and expand your growing database.
- Reward shoppers who upload their receipts to give you purchase data in exchange for rewards. Through Smart Receipts, you build a customer database that helps you identify high-value shoppers and bargain hunters who are primed for your Double Day promotions.
By capturing customer data through gamified in-store campaigns, you naturally expand your customer database, creating a powerful Double Day sales engine.
