Are you wondering what types of Spend & Win Campaigns you can launch this year to meet your sales targets?
SKALE here to the rescue!
Here are easy-to-implement campaigns that will keep your shoppers engaged and coming back for more:
1. Gift with Purchase Campaigns
Reward your shoppers with an enticing gift after they’ve bought specific SKUs through your modern trade or eCommerce channels.
Or incentivize them once they’ve reached a specific spending threshold, ensuring that only high-value shoppers receive instant rewards.
2. Retailer-Specific Campaigns
Want to boost sales in specific offline channels?
Run campaigns exclusively in certain retailers and reward in-store shoppers for every purchase.
We recently did this for an FMCG brand by displaying QR code wobblers on their product aisles that people could scan to win digital vouchers redeemable at the cashier.
3. Points-Based Programs
Allow your shoppers to accumulate points with each purchase.
Their chances of winning increase as they spend more, providing a strong incentive for them to continue buying your brand.
4. Gamified Rewards Campaigns
Take the excitement up a notch by letting your shoppers play a game when they receive their prize.
For example, you can launch digital scratch cards where shoppers can win discounts, personalized gifts, VIP access to events, or once-in-a-lifetime experiences!
5. Loyalty Programs
Ever completed a physical sticker card to earn a planner or a fantastic prize? Bring that experience to your brand with a digital stamp card that shoppers won’t misplace.
In this campaign, they’ll earn a stamp after each purchase and can redeem a reward once they reach a specific number of stamps.
At SKALE, we specialize in helping FMCG brands like yours launch seamless and sales-driving Spend & Win campaigns, from activation to rewards fulfillment.
Whether you’re just starting out or looking to elevate your existing campaigns, we’ll help you boost participation rates, capture customer data, and automate shopper journeys to drive more sales!
