Beware of fraudulent recruiters and investment scams! They are posing as SKALE employees, and they have malicious intent. Do not engage with them. Please report these suspicious activities at hello@skale.today

SEO: What It Is And How You Can Use It For Your Business To Thrive

Search Engine Optimization (SEO) is the process of making a website more accessible through search engine results pages. The process includes a wide-range of strategies aimed at increasing organic traffic to your website. SEO is a complex mechanism that relies on specific algorithms. While these calculations are not obvious to everyone, there are some fundamental… Continue reading SEO: What It Is And How You Can Use It For Your Business To Thrive

If you get one paying customer does it mean your idea is validated?

Ye! It’s an awesome feeling when we get our first customer to sign up. It’s really a motivator to slog out to get more. But, when you are a new startup project, you are still trying to discover what kind of target audience and pain point does your product resonate and creates a significant value. … Continue reading If you get one paying customer does it mean your idea is validated?

Keep Your Brick-and-Mortar Store Relevant

The age of the internet seems to have brought on a premonition of sorts for brick-and-mortar store owners everywhere. While major chains such as Giant, Toys R Us and Gap seem to be closing stores all over the country, others seem to be thriving with new retail outlets. While the truth of the matter is… Continue reading Keep Your Brick-and-Mortar Store Relevant

4 Ways to Start Your E-commerce Business In India

According to a recent estimate, the e-commerce business in India is expected to grow from US$33 billion in 2018 to US$100 billion by 2020. Mobile e-commerce and online retail has pushed India into becoming the second largest smartphone market globally! With 331 million internet users accounted for in 2018, India’s influence in the world of… Continue reading 4 Ways to Start Your E-commerce Business In India

The Best Time to Start a Business

The Best Time to Start a Business So you have decided to become your own boss and want to embark upon your own business venture. No matter your business objectives, you want your business to thrive. That was the number one thing on my mind when I opened my own consulting firm a few years… Continue reading The Best Time to Start a Business

3 Insights To Engaging Baby Boomers in E-commerce

baby boomers It seems that the world of e-commerce has been tailor-made for millennial’s. On a canvas of flashy retail and over-hyped bargains, there is an obvious deficit in the way baby boomers are approached.  In a study between smartphone use and age-groups, older folks of 51 years and above were accounted for at the… Continue reading 3 Insights To Engaging Baby Boomers in E-commerce

Become An Amazon Seller In India With 4 Easy Steps

4 आसान चरणों के साथ भारत में एक अमेज़ॅन विक्रेता बनने के तरीके के बारे में जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें Login with your Facebook or LinkedIn account to find about how to Become An Amazon Seller In India With 4 Easy Steps [restrict] Become An Amazon Seller In… Continue reading Become An Amazon Seller In India With 4 Easy Steps

10 Ways To Make Your Store Millennial Friendly

Millennials run the world. Thinking you can ignore this demographic is definitely a mistake. According to Huffington Post, Asian millennials are the new big spenders in the global consumer market. In Asia, they make up a sheer 410 million of the total population and they are equipped with high purchasing power. Want to find out… Continue reading 10 Ways To Make Your Store Millennial Friendly

Shifting From Online To Offline Retail

Most online small business owners are a little if not very apprehensive when talks of running an offline retail store or brick-and-mortar come around. While opening several store fronts may be a small dip in capital for major online retailers such as Zalora or Fashion Valet, the reality is that it is a costly task… Continue reading Shifting From Online To Offline Retail

Sole Proprietorship In India – A Quick Guide to Getting Started

भारत में एकमात्र स्वामित्व स्थापित करने के बारे में जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें Login with your Facebook or LinkedIn account to find about setting up a Sole Proprietorship In India [restrict] Let’s get right into it. A sole proprietorship may be the easiest firm to start. A proprietorship… Continue reading Sole Proprietorship In India – A Quick Guide to Getting Started