Navigating today’s retail environment, mall marketers face the constant challenge of drawing shoppers in and keeping them engaged.
With the rise of online shopping and evolving consumer expectations, the question we solve here in SKALE is:
How can malls create an experience that not only attracts foot traffic but also encourages visitors to explore and spend more?
One of the best solutions is a Digital Stamp Card campaign—a modern twist on the traditional physical stamp card loyalty program.
Experience the Digital Stamp Card here.
These campaigns can help reenergize your mall by incentivizing customers to visit more stores, subtly encouraging them to discover new brands, linger longer, and spend more money.
With Christmas approaching, we’ve infused these five campaigns with plenty of holiday magic to help you spread cheer and drive sales this season.
#1: Ho-Ho-Ho Holiday Haul
- Concept:
Everyone’s slowly coming up with their Christmas shopping list, which includes their parents, siblings, relatives, friends, pets and special someone.
Our insight: Humans love spoiling their loved ones.
This campaign taps into that instinct, making it highly likely shoppers will complete the challenges and drive sales for your tenants.
The window design serves as a visual representation of the precious memories shared between the gift-giver and recipient, making the gift even more meaningful.
- Mechanics:
To unlock their reward, shoppers simply need to hit a minimum spend target, e.g. $25 and then upload their receipt using Smart Receipts for verification.
Once verified, a digital ‘tick’ will magically appear on their window, signifying their challenge completion.
- Challenges:
Each open window is for a specific gift recipient, e.g. parents, siblings, relatives.
This campaign will unleash true generosity because they’re sure not to leave out any of their gift recipients.
To help shoppers find the perfect present for their gift recipients, special pop-ups will suggest curated gift ideas for each.
- Rewards:
- Shoppers earn instant rewards in the form of gift certificates with every purchase, propelling them towards completing their Christmas shopping list.
- When they get a tick for all the windows, they have a shot in a grand prize draw: a dream vacation for three to Japan!
#2: Christmas Gingerbread Village Stamp & Win Spree
- Concept:
Transform your mall into a magical Christmas Village, where your customers become villagers and earn exciting rewards as they complete challenges to complete their gingerbread village stamp collection.
- Challenges:
Aside from the $25 minimum spend challenge, other challenges can include taking a selfie with your giant Christmas Tree, solving Christmas riddles and joining the village choir for some caroling fun.
- Rewards:
As gingerbread house stickers accumulate, rewards grow.
- 5 gingerbread house stickers can be exchanged for a 50% discount at the village’s cozy food court.
- 8 gingerbread house stickers unlock two tickets to the village’s cinema.
- 12 gingerbread house stickers grant entry into a grand prize draw for a dream holiday getaway.
#3: Santa’s Helper Challenge
- Concept:
Santa Claus has always been the ultimate globetrotter, spreading holiday magic with his reindeer and sleigh, delivering gifts and joy to every child around the world.
He only has a few elves to help him, so he needs the help of your shoppers to prepare the gifts he’ll send around the world. `
There are nine giant, sparkling Christmas gifts, each representing an opportunity to get a gift ready for Santa!
- Mechanics:
Watch Santa’s eyes light up as your shoppers hit the $30 smallest spending target!
With a quick receipt upload using Smart Receipts for seamless verification, they win an instant prize!
- Challenges:
Aside from the $30 minimum spend challenges, other challenges can include spreading the Christmas joy by buying gifts for donations to your partner charity.
- Rewards:
- Every purchase becomes a gateway to instant rewards, as shoppers win big discounts through tenant vouchers.
- When they complete all the challenges, they have a shot at a grand prize draw: a brand-new Toyota RAV4!
#4: Christmas Market Stamp Extravaganza
- Concept:
A Christmas market stirs up nostalgia, transporting shoppers to a time when the holiday season was filled with warmth and wonder, and holiday traditions were cherished with heartfelt simplicity.
There are seven boutiques, each standing for a specific tenant category, e.g. food, clothes, beauty, etc. The challenges and design can be customized for each boutique.
- Mechanics:
Each boutique stands for a specific tenant category. This could be food, electronics, fashion, health, beauty, apparel, etc.
Shoppers must complete a minimum purchase amount of $35 at each boutique, unless the boutique is for a non-spending challenge.
With a quick receipt upload using Smart Receipts for seamless verification, they win an instant prize, such as digital vouchers which they can redeem at your mall.
- Challenges:
Aside from the $30 minimum purchase challenge, you can include children-friendly challenges like writing a gratitude or holiday message to Santa and having the best ones featured on your social media channels.
- Rewards:
- When they complete all the challenges, they have a shot at a grand prize draw: a one-day shopping spree, worth $5,000 at their chosen mall store.
#5: Tree-mendous Giveaway
- Concept:
The Christmas tree symbolizes growth, joy, and celebration—making it the perfect vehicle to engage shoppers.
Each ornament represents a unique challenge that shoppers can complete to earn instant rewards.
This visual progress encourages participation and fosters a sense of achievement.
- Mechanics:
Shoppers must complete a specific smallest amount of spending on each Christmas ornament, unless the ornament is for a non-spending challenge.
With a quick receipt upload using Smart Receipts for seamless verification, they win an instant prize, such as digital vouchers which they can redeem at your mall.
- Challenges:
Each Christmas ornament challenges shoppers to make a minimum purchase from any category, such as fashion, electronics or food, in order to receive the tick mark indicating that they have completed the challenge.
A non-spending challenge to include could be sending a photo of a homemade Christmas tree craft or ornament which you can feature on your social media channels.
- Rewards:
- Every purchase becomes a gateway to instant rewards, as shoppers win big discounts through tenant vouchers.
- When they complete all the challenges, they have a shot at a grand prize draw: an all-expense paid trip for two to Tokyo Disneyland!
By embracing the magic of digital stamp cards, your mall can craft a captivating Christmas shopping experience that truly delights and engages shoppers.
These innovative tools transform purchases into rewarding adventures, encouraging customers to return and take part in holiday-themed challenges.
You can experience the power of the Digital Stamp Card here.
