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Category: Digital Marketing

How NESCAFÉ in the Philippines Built Brand Affinity among Millenials

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z (Millenials) a generation that recognises NESCAFÉ as “their parents’ cup of coffee”. Research showed that content creation is influential amongst Gen Z’s so instead of talking to the audience directly, the brand tapped into creators who best represent… Continue reading How NESCAFÉ in the Philippines Built Brand Affinity among Millenials

4 Quick Strategies To Help Singaporean Small Businesses Make An Impact

Branding is always hard to get across. How do you maintain the fine line between being a business and being relatable? If you want your business to rise above the digital noise, you’re going to require a substantial investment in branding. To get consumers to talk about your product or service, you need to make… Continue reading 4 Quick Strategies To Help Singaporean Small Businesses Make An Impact

10 Alat Pemasaran Online Gratis untuk Bisnis Kecil Anda

Sebagai pemilik bisnis kecil, mungkin anda ingin memasarkan produk dan layanan untuk mengembangkan bisnis anda di pasar dan menjadi lebih unggul diantara para pesaing. Meskipun anggaran pemasaran anda tidak terlalu besar, untungnya, ada banyak alat pemasaran gratis yang dapat anda manfaatkan. Dengan alat pemasaran online gratis ini, anda dapat secara praktis mempromosikan bisnis anda. Anda… Continue reading 10 Alat Pemasaran Online Gratis untuk Bisnis Kecil Anda

How Singaporean Restaurants Use Digital Marketing to Drive Customers

If you were to ask any restaurateur in Singapore about Digital Marketing 5 years ago, they would have most likely scratched their heads at the question. Today, digital marketing is a common phrase in most industries within Singapore. A quick browse on LinkedIn jobs will show scores of companies hiring Digital Marketers today. Digital Marketing… Continue reading How Singaporean Restaurants Use Digital Marketing to Drive Customers

4 Reasons Why Filipino Retailers Need An Instagram Account

Digitalization is on the rise, and more businesses are turning to the online world in a bid to adapt and stay relevant. The Philippines again topped the world in terms of social media usage as the number of internet users in the country hit 67 million people And according to NapoleonCat, a social media analytics… Continue reading 4 Reasons Why Filipino Retailers Need An Instagram Account

SEO Advantages That Small Business Owners Should Know About

Search Engine Optimization (SEO) has become a vast topic for anyone looking to get on the virtual map. Being accessible through major search engines can have a significant impact on your business’s reach. You would be aware (or even intimated) that large corporations and businesses dominate search engines. It seems that results are biased towards… Continue reading SEO Advantages That Small Business Owners Should Know About

SEO: What It Is And How You Can Use It For Your Business To Thrive

Search Engine Optimization (SEO) is the process of making a website more accessible through search engine results pages. The process includes a wide-range of strategies aimed at increasing organic traffic to your website. SEO is a complex mechanism that relies on specific algorithms. While these calculations are not obvious to everyone, there are some fundamental… Continue reading SEO: What It Is And How You Can Use It For Your Business To Thrive

Smartphones and Commerce in India’s Digital Age

भारत के डिजिटल युग में स्मार्टफोन और वाणिज्य के बारे में जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें Login with your Facebook or LinkedIn account to find about Smartphones and Commerce in India’s Digital Age! [restrict] Smartphones and Commerce in India’s Digital Age The digital age has shaped new opportunities in… Continue reading Smartphones and Commerce in India’s Digital Age