भारत के डिजिटल युग में स्मार्टफोन और वाणिज्य के बारे में जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें
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Smartphones and Commerce in India’s Digital Age
The digital age has shaped new opportunities in commerce. Local retail stores are falling-behind without a footing in the e-commerce realms, highlighting the need for business owners to bolster sales and presence through digital marketing with smartphones.
The Impact Of Smartphone Searches
Creating Your Online Presence
1. Search Engine Optimization (SEO)
SEO simply means that when someone searches for content, you are optimized to turn up first in their search-results page. This is a highly competitive zone of digital marketing but knowing a little really helps. Local companies like or offer SEO services that are intuitive and easy to use. Generally, optimization relies on:
- Website Design
- Written content
- Meta tags (words used in HTML coding)
- Alt tags (words that appear on images when you move your mouse over them)
2. Search Advertising
3. Google Business Local Listings
- Business Name
- Accurate Address
- Local phone number
The Digital Age
Actionable Takeaway: Make Google searches of successful services, products and/or content around your area. Make a mental note of how other people are setting up their content for maximum reach. You can apply these methods and perhaps even improve on them!