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HOW SINGAPORE'S LEADING RTD BRAND DROVE +740% SALES WITH A FULL-FUNNEL, ALWAYS-ON WHATSAPP CHATBOT STRATEGY

CHALLENGE

POKKA, a premium ready-to-drink beverage brand in Singapore, set out to build a sustainable shopper activation strategy – one that would do more than just drive short-term spikes. They needed a direct-to-consumer solution that could:
  • Increase premium product adoption and basket size
  • Incentivize repeat purchases at scale
  • Leverage deep shopper insights for hyper-personalized engagement

    • SOLUTIONS

    Enter SKALE’s WhatsApp chatbot: a full-funnel contest and loyalty platform tailored for FMCG brands. 

    RESULTS

    immediate lift in conversions
    0 %
    increase in SKU sales
    + 0 %
    increase in repeat purchases
    0 x

    AWARDS

    Most Effective Use

    MARKETING AUTOMATION

    Most Effective Use

    CONSUMER INSIGHTS

    HOW IT WORKED

    The A-C-E Framework

    Activate: QR scans from multiple touchpoints led shoppers straight to WhatsApp, capturing their mobile number in one step and inviting them into the loyalty and contest experience.

    With a single scan, shoppers were onboarded from vending machines, supermarkets, roadshows, and digital ads, instantly captured into WhatsApp and converted into first-party data.

    Shoppers uploaded receipts, which the chatbot’s built-in Smart Receipts auto-validated, unlocking a Tap & Win game where they earned points redeemable for rewards like Giftano vouchers and yacht experiences.

    To further boost basket size, shoppers who met a minimum spend threshold earned entries into exclusive raffle draws, fueling repeat purchases and premium product trials.

    Capture: Every interaction generated high-quality data: validated receipts, SKUs purchased, reward redemptions, shopper profiles, and retailer attribution — all in real time.

    Engage: That data powered hyper-personalized engagement: birthday messages, tailored promos, event invites, and reminders, all delivered through 1:1 WhatsApp conversations.

    The Amplifier: GrowthDesk Studios

    To amplify reach and drive deeper engagement, the campaign was powered by GrowthDesk Studios, SKALE’s in-house creative and digital marketing agency. From concept to conversion, GrowthDesk delivered end-to-end execution: campaign creatives, targeted media, and a 360-marketing strategy.