FMCG marketers, how do you get your customers to buy more, especially in-store?
As inflation persists, shoppers are cutting back—choosing basic options, switching to cheaper alternatives, and skipping non-essential items.
Spend & Win campaigns have become a go-to strategy for FMCG brands to boost basket sizes, but the challenge is ensuring their effectiveness.
How can you make your campaigns stand out, drive repeat purchases, and create lasting shopper engagement?
Working with leading FMCG brands in Southeast Asia, we’ve found a proven 4-step hack that will increase your basket size and drive repeat sales, even among budget-conscious shoppers.
1. Think Omnichannel
While in-store wobblers and posters can attract grocery shoppers, digital campaigns can substantially amplify your reach and capture those who are interested in similar categories.
Offer downloadable vouchers, flash promotions, or exciting rewards to entice them to visit their nearest grocery store.
2. Use the Power of Instant
Creating a seamless campaign is one thing; getting people excited is another. That’s where games and instant rewards come in. Both increase dopamine levels and improve the emotional connection between the brand and the customer.
In your online or in-store ad, you can launch a simple game like Tap & Win that delivers a prize, whether these are discount vouchers or points they can accumulate to redeem rewards.
3. Set the right mechanics
In this campaign type, proof of purchase is needed to unlock rewards.
To expand your basket size, you can qualify those who:
✅ Met a minimum transaction spend on your brand
✅ Purchased your premium products
✅ Availed your bundle promotions
✅ Bought multiple items across your product categories
✅ Redeemed loyalty points as part of their transaction
4. Make it all frictionless
Shoppers are often qualified through manual receipt validation, but this process is tedious and slow, delaying rewards and discouraging participation.
Using an automated receipt validation platform, such as Smart Receipts, will make the process much easier and more enjoyable, as it can verify receipts and reveal rewards in seconds.
Best part? You can instantly collect transaction data and derive insights to launch segmented, personalized campaigns.
Spend & Win campaigns aren’t just one-off promotions—they’re a stepping stone to long-term success.
By capturing valuable customer data like contact details and purchase habits, each campaign builds on the last.
This not only grows your customer database but also allows you to continuously engage shoppers with targeted promotions all year round.
It’s not just about one win—it’s about creating a cycle of sustained engagement and loyalty that drives repeat sales and lasting growth.
