How do you foster customer loyalty in a world of endless choices?
Boosting sales and lifetime value have always been difficult, particularly when customers vanish after a promotion or campaign.
The secret lies in data-driven personalization.
It’s crucial to capture not only your shoppers’ first-party data, but also their purchasing habits, such as preferred brands, purchase frequency, basket size, purchase triggers, and more.
Don’t forget in-store shoppers – capture their data too!
Most purchases are still made offline, and reaching your grocery shoppers will give you a competitive advantage over your competitors.
Sounds complicated? It’s easier than you think with SKALE’s solutions!
We offer technologies that will let you automatically capture and own all of these data points across modern trade and eCommerce channels.
So, how are you going to turn these data points into repeat sales drivers this year?
1. Upsell/Cross-sell
Your customers tried your product and loved it! It’s time to offer complementary products or upgrades.
2. Personalize. Personalize. Personalize.
To the point where they they’ll think it was sent by their best friend.
Create personalized experiences that will leave your customers feeling understood, inspired, and excited.
3. Announce new campaigns
You don’t have to start from scratch when promoting campaigns if you already have a list of online and in-store customers looking for new deals.
4. Create sticky habits
Knowing your shoppers’ data and purchase information will let you send compelling offers tailored to their routine and lifestyle.
5. Send campaign reminders
Expired vouchers? Low completion rates? One-time purchases? Say goodbye to these and boost the lifetime value of each shopper who joins your campaign.
