COLGATE BOOSTS PREMIUM SALES, BASKET SIZES & SHOPPER INSIGHTS WITH A GAMIFIED SURVEY CHALLENGE Unable to Proactively Engage Prospective Shoppers Without a customer database, Colgate can’t engage past customers or use previous campaign insights to actively drive sales. Sought to identify Untapped Customer Segments Risk of missing out on high value customer segments, e.g. Is… Continue reading Colgate Case Study
HOW SINGAPORE’S LEADING RTD BRAND DROVE +740% SALES WITH A FULL-FUNNEL, ALWAYS-ON WHATSAPP CHATBOT STRATEGY CHALLENGE POKKA, a premium ready-to-drink beverage brand in Singapore, set out to build a sustainable shopper activation strategy – one that would do more than just drive short-term spikes. They needed a direct-to-consumer solution that could: Increase premium product adoption… Continue reading POKKA Case Study
