Most purchases still happen in-store. But how do you incentivize offline shoppers without complex POS systems?
Enter receipts.
Often tossed out, but it can be a marketer’s holy grail.
It contains rich information that lets you enhance shopper profiles, customize promotions, measure campaign ROI, and personalize offers.
Here are 3 easy to launch receipt-based campaign examples for your next Spend & Win promotion.
1. Contests and Points-based Lucky Draws
Let us say you have an aspirational prize like a getaway trip or a newly launched car and would like to give your most active shoppers a chance to win it.
You can award a set number of points to shoppers based on their amount spent and encourage them to repurchase to earn more points.
With SKALE’s Smart Receipts, you can automate this process and deliver personalized points and rewards based on your shopper’s receipt data.
2. Gamified Campaigns
Typically, the cashier will ask you to register and play a game if you meet the transaction amount required.
In some campaigns, you must present your receipt at a booth to participate in a physical game.
With SKALE, you can launch a campaign without the long lines, extra workforce, employee training, and logistical costs that come with these strategies.
You can launch a game right after a customer uploads a valid receipt to a web app or chatbot, and track gameplays, purchases, and reward redemption in real time.
3. Loyalty Programs
These programs often include a physical loyalty card, an app that tracks purchases, or discount coupons that can be presented at the cashier.
However, cards are often lost, POS integration is not always feasible, and coupon redemption is difficult to track.
SKALE offers solutions such as a Digital Stamp Card and Smart Receipts that automate receipt validation and stamp collection, allowing you to track sales and redemption in real time.
In short, don’t overlook the humble receipt.
It’s a goldmine of customer data, offering a simple yet powerful way to bridge the online-offline gap.
By using receipt-based campaigns, you can personalize offers, enhance shopper profiles, and accurately measure ROI, transforming a discarded piece of paper into a catalyst for significant in-store growth.
