How can your brand cut through the noise in packed aisles?
Competitive discounts and flashy packaging can grab attention—but they’re not enough to win hearts or loyalty anymore.
Today’s shoppers want more. They crave unique, personalized experiences that make them feel valued, like VIPs with every purchase.
The quickest way to deliver that? QR codes.
By embedding them on your product packaging and in-store displays, you can transform every interaction into an opportunity to collect valuable shopper data, boost sales, and create deeper engagement—both online and offline.
In this SKALE Insights edition, let’s look at four proven ways FMCG brands can use QR codes to achieve these important goals.
1. Instant gratification is King (and Queen!)
Most purchased products end up in the trash before customers can scan and join your campaign.
Increase your scan rates by offering an ‘instant reward’ that they can redeem after signing up or uploading a receipt.
Adding SKALE’s Smart Receipts to the mix allows you to automatically validate receipts based on transaction amount, SKUs, store locations, and other criteria.
2. Turn one purchase into a habit they can’t resist!
Turn casual shoppers into loyal fans!
With each QR code scan, customers can earn points, stamps, or stickers to redeem thrilling prizes online.
Fuel their competitive drive and make every trip to the store a race to stock up on your products—because winning never goes out of style!
3. Uncover new shopper insights
Skip the costly survey methods and market research firms.
QR codes allow you to collect real-time data directly from your customers!
SKALE’s Chatbot goes a step further, engaging customers in a fun conversation while gathering valuable insights.
This data goldmine allows you to personalize future campaigns and create robust shopper profiles.
4. Bring home the fun!
If a shopper qualifies for a gamified campaign, they get to scratch cards, play a Spin & Win game, or enter a lucky draw.
However, this strategy often comes with significant logistical and labor costs.
With QR codes, you can direct them to a digital version of these games and engage your shoppers even when they’re at home!
SKALE’s gamification solutions lets you launch games that your customers have always loved such as Digital Scratch Card & Tap & Win.
With the right tools and strategies, your brand can go beyond the shelf and into the hearts of your customers.
Begin transforming everyday purchases into extraordinary customer experiences today.
