How many new brands have made it into your cart recently?
I tried five last month—and that’s just me!
The reality is clear: today’s consumers are spoiled for choice.
Competitors and retail house brands are pulling out all the stops, leaving brand loyalty hanging by a thread.
So, how do you fight back and win over your shoppers again so you can always be top of mind?
The answer lies in creating meaningful engagement across every touchpoint.
Persona 1: Mia, a mother, looking to balance her time with work and parenting. She is pressed for time and budget, so for her, it’s important she gets good value for her purchases.
To capture Mia, you can launch a Facebook ad promoting a Digital Voucher that she can download and redeem on her next grocery trip.
Alternatively, you can have her sign up for a Digital Stamp Card which allows her to automatically collect stamps for each purchase and receive rewards at various stages of completion.
Oh, and here’s a bonus strategy for Mia and all the busy mothers out there: engage her continuously through a WhatsApp Chatbot. Send easy-to-cook recipes, budgeting and relationship tips.
Persona 2: Max, the busy millennial, always on the go. Prioritizing convenience, he shops mostly online, including his groceries.
Even if it is online, you can still reward Max by having him upload a picture of his online receipt through a WhatsApp Chatbot and then giving a reward that matches the amount spent.
You can even gamify Max’s experience by launching games like Tap & Win or Digital Scratch Card, which he can play on the way to a meeting or at home after uploading a receipt.
In these scenarios, you’re not just building brand loyalty with rewards—you’re gaining valuable shopper data too.
From names and emails to purchase habits and preferences, every interaction helps you understand your customers better while keeping them engaged and coming back for more.
Most FMCG brands are in the dark about their shoppers—but not you.
Start building your customer database today and tap into the power of personalized promotions.
The result? Loyal customers, stronger relationships, and your brand always their first choice.
