When we talk about a boss or leader, we imagine an authoritative figure that is sharp, intelligent and direct with their employees. The term dominant has been a subject that is viewed as positive in the eyes of politics, office and business, which is why it is important to embody such a quality..
There is a fine line between being dominant and overbearing, so it can be tough embodying dominance positively. Here, we highlight why it is important to position yourself as a dominant leader in the business world.
Directs The Attention To Yourself
Vanities aside, that attention is important because you are the embodiment of your business. The culture and relationships you build will be based on your vision. Attention also directly translates to more revenue.
When being introduced as an authority, your name will be introduced along side your company. At dinners, interviews and meetings, this highlights what you stand for and what your business is about. Bringing attention to yourself brings attention to your business, so ensure that you are aware of how you come across when in public.
Gets The Right People For The Job
A dominant leader will recognize when someone is right for a job, and when someone is not. More importantly, they tend to have an instinct for selecting employees for their long-term plans. Good leaders recognize potential in not just themselves, but in others as well.
Simply, dominant leaders will make sure that the right people are in the right places when necessary. One of the payoffs of having or being a dominant leader is that they will be capable of promoting the right employees and punishing the wrong ones.
It may be a little harsh at times, but sometimes it is necessary for the greater good. A dominant leader should assert themselves upon such actions when it is evident that it is for the best.
Sets The Tone For Their Organizations [restrict]
Employees, especially new ones, look to their leaders to get a feel for an organization’s culture, expectations and goals. A dominant leader is one who embodies what his authority truly represents – which is leading an organization towards their goals.
Employees habitually copy the behaviour of their leaders. As such, it is crucial that as a leader, you be the best you can. Whether it is placing your company as a priority or treating others with respect, you must uphold the values that you expect to see in your subordinates.
Be dominant and assertive, but not domineering and controlling.
Attracts In New Customers
Customers are always looking to be associated with ideals and products that are bigger than themselves. Even though Nike’s Air Jordan’s only cost $25 to make, they were popular because of their market positioning as an expensive luxury product. Although there were cheaper, better quality alternatives, it was the exclusivity that made the Air Jordan’s a dominant force in the shoe market.
The same way, if you wish to be respected as an authority in your field, it is a must that you establish yourself as one. This means being selective with your professional relationships and associations. Do not settle for less than your ideal.
When you are an authority, people will take your words seriously. When you offer opportunities to others, they will know immediately that you mean business.
Builds Loyalty From Consumers
Dominant leaders tend to be passionate and wholehearted in their business’s products. They will be publishing articles, working on ads, generating traffic and so forth. All of which will come from a place of integrity and respect for their vision. When it comes from a place of honesty, customers will be more likely to keep up with the brand.
It is becoming harder to win the loyalty of consumers nowadays. Being wishy-washy or weak, allowing potential customers to decide for themselves, these are things that will see them flocking to other competitors that dominate the scene.
Positioning yourself as an authority and being the embodiment of it will increase customer interest and eventually, loyalty. Customers want to follow a champion, so build yourself as one.
Being dominant as a leader is important, but being effective is another. Dominant leaders are not always effective. It can be hard to determine what dominant means in terms of action. Inexperienced or immature people who find themselves in positions of leadership can find that they easily give in to the temptations that power brings.
Remember that as a leader, you must ensure that your people are successful, as your success is very much dependent on them. If they are unhappy or unwilling to work, you must be assertive enough to find out why and fix it.
Leaders are always growing, just like everyone else. Being dominant does not mean being fixed. There are times to lay down the law and times to be flexible. Sometimes, change is necessary for us to become better leaders.