The world of business is going digital, fast. Cashless payments are becoming the new norm. <a href="http://blog.abssasia.com/digital-marketing-trends-2017-get-on-trend/?utm_source=blog
Dismantling the Illusion: Investigating Why 59% of FMCG Promotions and Contests Do Not Work
Your FMCG promotions and campaigns are not that profitable. McKinsey research reveals that FMCG companies invest around 20% of their revenue on trade promotions