As we all know, the heart of most businesses if not all, lies in their marketing. Marketing is the process which introduces and promotes your product to your potential customers.
Without marketing, your potential customers would not know of the services you are offering.
As such, marketing is no less important for beauty spa businesses too! Finally made the Himalayan Salt Stone Massage available in your spa? Great, but have you got the word out yet?
In Malaysia, the beauty spa business scene calls for more action in terms of its marketing efforts.
Although the industry is rapidly growing, many people have yet to be educated about the industry. Myths need to be debunked and attitudes changed, to enable more locals to better embrace the industry.
Spa business owners, it is all the more relevant for you to double your marketing initiatives. This is a necessary move for you to be able to reach a wider local market.
So, what makes marketing very important for your business? Apart from appealing to the masses?
Here are 4 reasons why you should really focus on marketing your beauty spa business in Malaysia!
1. Getting Word Out
For your spa business to succeed, it is mandatory for potential buyers to know about the services and products you are offering.
Unless your spa is already well known in the area with communication readily available to your customers, you will need to employ marketing strategies to create awareness.
Despite more millennials seeking spa services, outlook on the spa industry still needs to change. This is especially so among the older generation affected by the older news and the culturally reserved.
Here are some unique marketing strategies you could use for your spa business:
- Add a common myth regarding the spa industry, along with a myth-debunking statement on one side of your brochure. On the other side include your services and pricing.
- If you have a website or a social media page, try providing as much information as possible. Consider having live QnA sessions, online forums, and discussion platforms via groups.
- Actively encourage customers to ask questions and reply promptly to build trust.
- Get existing customers to share reviews, feedback, and testimonies to establish a reputation.
- Small business owners may consider coming together. Hold events to educate locals about the industry while promoting your spa, services, and products.
- You may also offer first-timers the advantage to visit your spa. Let them have a look at how massage treatments are being done. Give them free consultation before they decide to use your service.
By incorporating the following marketing strategies, chances of prospective clients discovering your spa increases. Moreover, the likelihood of word-of-mouth communication increases too!
2. Boosting Sales [restrict]
Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed.
Naturally, once consumers come to know about your spa and what you are offering, chances of using your services increases.
Customers will be more likely to visit your spa with more exposure through your marketing channels.
Psychologically, constantly being exposed to your advertisements, elicits curiosity among consumers, hence motivating footfall.
The most widely talked about brands, or trending products and services, commonly follow after extensive advertising. This is especially true online.
So, it is definitely worth every penny to invest in online advertising such as social networking platforms.
With more being aware of your spa, more will use your services as well as spread the word, further boosting your sales.
(Click here to find out Why Every Beauty Spa Business Owner in Malaysia Needs a Business Plan).
3. Building a Reputation
The success of your spa stands firmly on your reputation. Apart from delivering exceptional services to your clients, a great deal of marketing effort goes into the construction of brand recognition.
This is where establishing your spa as a brand comes into play. If your spa is reputed to have the best aromatherapy massage, the next time someone is looking for it, your spa will be the first to come to mind.
Leverage your best services by emphasizing it across your marketing channels for speedy reputation building and brand development. And remember to be consistent!
Make sure that you meet the expectations of your target customers. Ensure that your promises match the experience they obtain from your services. These are crucial for developing your spa business branding.
As your reputation grows, your spa business expands and sales increase.
4. Fostering Healthy Competition
Marketing also actively fosters healthy competition. It does not only get the word out on the pricing of your spa’s products and services to your intended consumers but also reaches your competitors.
Marketing encourages businesses to keep their pricing competitive focused on winning over competitors. This lowers the occurrence of businesses to have a monopoly on products and services and charging as per their wish.
Without competition, well-known spas in your area would continue to sell while lesser known spas or new ones would stand little chance of ever becoming successful.
Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful in order to enter and grow in the marketplace.
Most of what you learn from your competitors largely come through their marketing efforts. What is trending in the spa industry or the type of massage treatments that are highly sought after by customers are majorly learned as a result of marketing.
Additionally, competition arising from marketing will motivate you to want to continuously seek out ways to improve your spa to deliver better services to your customers.
Actionable Takeaway:
Although marketing is hugely important for a business to succeed, it can also be very expensive. In the first year, your spa business might spend as much as half of its sales on marketing programs.
Following the first year, a marketing budget can reach as much as 30 percent sometimes more of the annual sales.
A marketing program that would maximise the advantage of your spa is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events.
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