Every spa owner hopes of ensuring that more and more customers walk in the door and leave it after being thoroughly pampered.
Some spa owners face problems in ensuring that the customers walk through the doors because they don’t pay enough attention to marketing. If you are one of them, then you need to know the importance of marketing your beauty spa business in India lies in helping you to get more customers and be a brand.
In case you don’t know where to start your marketing efforts, read the following steps in this article that I have applied to my business and you’ll do fine!
1. Make Customers Members
The first thing you can do after you realize the importance of marketing your beauty spa business in India is to focus on current customers. You need to start a membership program and allow regular customers some great discounts. Constantly rewarding your clients will keep them happy and coming back for more. For inspiration, you can check out the type of membership plans offered by Tattva Spa.
2. Build Your Network [restrict]
You should also use your networking skills by joining online and offline beauty industry communities. There are tonnes of beauty communities on Facebook for any small beauty business owner to join!
You can also attend industry events and share your business cards with everyone. You can focus on building an online presence across different media channels, whether it being on social media platforms, radio, television and more. For instance, Kaizo Salon and Spa talked about their latest Fire Haircut on Fever 104 FM to reach out to consumers.
3. Reward Referrals
Once you know the importance of marketing your beauty spa business in India, you should also consider referrals. Inform your customers that if they refer someone, they will be rewarded. The rewards can be anything from a free service to an attractive discount. As word of mouth is still a popular form of marketing, you will succeed if you do referrals right. The referral webpage created by Sawasdee Namaste Spa is quite interesting if you are looking for guidance.
4. Make Your Business Easily Contractible
No customer has the time to search your website or spend hours in looking for contact details. So, you need to ensure that you have a contact form or page on your website. You can also allow customers to connect with you via social media or a toll-free number.
All these tactics will ensure that the as soon as a customer thinks of you, he/she connects with your spa instantly. There is no point learning importance of marketing your beauty spa business in India unless you make it easy for customers to contact you. One more thing, make sure that the contact form is simple and straightforward as the one offered by O2spa.
5. Blog Regularly
Customers rarely like anything more than free advice. So, make sure that you give it to them and start a blog. Maintaining and updating a blog is quite easy these days.
You just need to be a bit creative. Blog comments are also a great way to understand the customers. Also, remember that the blog doesn’t need to be about spa services only, it can be on any useful topic. If you need some inspiration, the blog of Greaves India is worth a look.
6. Find Partners
You are not the only one who understands the importance of marketing your beauty spa business in India, other business owners want to market too. You can make this a win-win situation by partnering with a business with similar services. It will ensure that both the businesses use each other’s brand power and get maximum attention.
A good example of such a partnership is the partnership between Bblunt and Nail Spa Experience. Nail Spa Experience is now the exclusive nail partner for BBlunt.
7. Use Social Media to Your Advantage
You cannot realize the importance of marketing your beauty spa business in India unless you know the power of social media. More than 3 billion people use social media in 2018, so you can’t ignore them.
Start by making your business profile on all social media platforms and then make sure you update the same. The Instagram of Bounce Salons can inspire you to do it right. If you don’t have the time, you should hire a Social Media Expert to keep your spa active on social media.
The importance of marketing your beauty spa business in India cannot be stressed enough. Businesses that use the power of marketing from the start gain more success. Businesses who fail to do that often end up winding the business in a couple of months. The choice is yours.
Actionable Takeaway:
When you realise the importance of marketing your beauty spa business in India, you should read up on the latest marketing tactics. In case you can’t spare the time, you should hire a Marketing Manager to handle it all.
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