अपने फेसबुक या लिंक्डइन अकाउंट के साथ लॉगिन करें 4 पहलुओं को जानने के लिए भारतीय व्यवसायों को विकास पर ध्यान देना चाहिए!
India’s mobile commerce industry is a top channel for digital commerce. The lack of technological spread throughout the initial internet-boom has seen Indian consumers skip the PC and jump straight into using smartphones and other mobile devices as their main channel for online shopping.
Given the all the buzz around e-commerce, there is a need for retailers to improve upon services. Developing these 4 aspects will help retailers remain competitive.
Prices are more-or-less competitive and are hardly the main influence when customers make purchases. Providing good customer service helps to differentiate the good sellers from the average ones. What exactly does good service mean for online retailers? In short, look to improving the following:
- User Interface
- Personalized Landing Pages
- Optimized Search Results
- Targeted Product Feeds
Providing these services at a high quality helps you retain customers and keeps you on the forefront of your e-commerce channels. Failure to do so will see your customers flock elsewhere where better services are provided.
Product Ranges and Variety
India’s digital commerce market is relatively new. It becomes hard to compete with international sellers who have been in the business for years before.
Long-term sustainability for sellers means developing a catalogue of products that appeal to shoppers. This is made possible by growing your following organically. Otherwise, partnerships are also possible.
While growth requires time, it is important to develop your vision early on. This is to be prepared for when you have the resource to effectively expand into new product lines. However, don’t diversify too far unless that is your intention.
Staying true to a few categories is more effective when penetrating segments of consumers. This sort of recognition will help customers determine that you are the “go-to” for whichever category of products you are listing.
Logistics and Distribution
Logistics and connectivity are a bit of a challenge in India. Especially where the more rural parts are concerned. You should attempt to engage more than one logistic provider to ensure the strength of your delivery-reach.
After all, a wider reach means more potential customers. The reverse is also important if you have accessible return/exchange policies. Customers that have trouble refunding their items are likely to have a bad impression and lose interest in your services.
Almost any article on e-commerce will emphasize the need for a smooth payment channel. While India works towards a cashless society, the majority of deliveries are handles with cash-on-delivery exchanges.
This will prove to be a major hurdle for most retailers who are harping on PayPal-like services.
Despite this, there is no excuse for not having a working payment system online. Make sure to account for both online and physical exchanges, as this will mean that more types of consumers will be purchasing from you.
Find out more on remaining competitive with mobile smartphone searches from here