How do you distinguish yourself from your competition? Who do you even consider your competition? More often than not unnecessary changes to pricing strategies are made by nail salons in order to get ahead of their competitors.
In this article I will write about when it is necessary to pick up a fight and how to distinguish yourself in order to thrive in the nail salon industry.
Most salons keep their costs so low by ignoring sanitary standards. These are the salons that you should not feel the need to compete with in terms of prices but sanitary standards instead.
No matter how cheap customers want their nail salon experience to be, they also want it to be sanitary and safe. Presenting your salon as abiding by sanitary standards set by the government in exchange for services that are on the pricier side is the way to go.