With the recent boom in e-commerce and online retail, the traditional brick and mortar
While the safety-net of traditional brick and mortar stores has held well, e-commerce is still a relatively new concept that seems to be growing popular among today’s youth. Statically, online retail has proved a benign threat to retail stores. While the turning point seems distant, brick and mortar store owners can take measures to further delay the consequences from the ever-growing development of e-commerce.
Understand the needs of the modern-shopper. Engage with them outside the boundaries of regular commerce. Feeling included enhances customer retention.
Read this article if you’re considering opening your own brick and mortar store.