Cosmetics, accessories and fashions are a delightful expression of your individuality. However, turning that passion into a business is something entirely different. Business owners come and go every season because they lack discipline. Here’s how entrepreneurs in the fashion industry manage to succeed.
1. Work Within Your Limits
It can be tempting to try and do more than you can afford to, but it is best to start small. Do what you can initially and slowly build towards your ideal vision of a fashion business.
Reese Fernandez-Ruiz, Co-founder of Rags2Riches, recalls how when they started out, they had very limited options when working with the artisans they hired. These artisans were mostly mothers who made 20 cents a day. Nevertheless, they worked hard and turned Rags2Riches into a commendable business.
The takeaway is not that they hoped to receive a massive funding, but they chose to work within their limits. Likewise, when you take care of the little things well, the rest will fall into place.
2. Build Meaningful Relationships [restrict]
While easier said than done, it is important that you exchange values with the people in your business’s vicinity. Even if you only have one customer, it is important that you engage them in a way that provides them with value.
While it is simply easier to call it networking, it is important to make sure you are not building relationships for the sake of it. Most fashion brands connect with customers often through blogs and social media in an honest way.
Sincere interactions that bring value to others are more likely to work for you, as opposed to networking for sales and business. The fashion industry can be very competitive with so many brands fighting for the limited market, so focus on what you can bring to others.
3. Maintain Professionalism
Rajo Laurel, one of the top fashion designers in the Philippines, says that at any given point of a designer’s career, professionalism should always be maintained. Whether they are just starting out or reaching the peak of their career, they should strive for a professional attitude.
Professionalism is inherently linked to your perceived status as a designer. A lack of professionalism will lead to a lack of associates, where no one will want to work with you.
Everyone should demonstrate professionalism if they wish to be considered for promotions, recognition or to be a go-to person.
It is easy to get carried away by ideas of super-stardom and celebrity statuses. Until you have achieved a significant following, curb the attitude and practice a humble but professional attitude with you. Being too arrogant or a know-it-all will negatively affect how you are perceived.